Pendoring Special Section

Pendoring Awards announces 2018 finalists

The 2018 Pendoring Awards finalists have been announced. The 23-year-old awards have been a platform for creatives and marketers alike to showcase work and projects in South Africa's 10 indigenous languages, embracing the country's diversity and enabling inclusive artistry.
Pendoring judges. © Pendoring Facebook.

Prizes for this year’s awards sees the overall winning finalist in all categories set to stand a chance to win an overseas trip worth R100,000 as a part of the Prestigious Umpetha Award. The overall student winner is set to receive R10,000, while every winner of a gold Pendoring will receive R6,000 and the silver award winners walk away with R2,500 each. Craft gold winners each win a R3,000 cash prize.

Creative industry driving mother-tongue communication


Pendoring Awards 2018, jury president, Xolisa Dyeshana said: “Whether we realise this or not, the work we've seen is the future. The work that is going to be produced in SA is going to be significantly different from the work of yesteryear.”

SABC head of marketing, Siphelele Sixaso, who was the specialist radio judge said: “It makes me so happy to see the creative industry drive mother-tongue communication.” Sixaso, added: “The work we were privileged to judge is inspiring to a whole new level, it's world-class! This is truly the only way to speak to the hearts and minds of South African consumers.”



Winners will be announced at this year’s prestigious gala event scheduled to take place on 1 November 2018 at The University of Johannesburg’s Art Centre. Ticket sales for the awards ceremony have officially opened and are available for purchase here.

Finalists


Communication design
Agency / EntrantTitleBrandProduct
Joe Public ShiftBoerenmeisjeBoerenmeisje OnderklereBoerenmeisje Onderklere
Joe Public ShiftBoerenmeisjeBoerenmeisje OnderklereBoerenmeisje Onderklere
34°Everyday ColoursSADAGSADAG
34°Everyday ColoursSADAGSADAG
Joe Public UnitedClan Cans 1South African Breweries (AbInBev)Castle Milk Stout
Joe Public UnitedClan Cans  2South African Breweries (AbInBev)Castle Milk Stout
Joe Public UnitedClan Cans  3South African Breweries (AbInBev)Castle Milk Stout
Joe Public UnitedClan Cans  4South African Breweries (AbInBev)Castle Milk Stout
Joe Public UnitedClan Cans  5South African Breweries (AbInBev)Castle Milk Stout
Joe Public UnitedClan Cans  6South African Breweries (AbInBev)Castle Milk Stout
Joe Public ShiftPak jou goed en trekPNetPnet Resignation Box
34°King ProteaMFM RadioMFM
34°SpringboksMFM RadioMFM
34°BugsMFM RadioMFM
Design crafts
Agency / EntrantTitleBrandProduct
Joe Public ShiftWolfBoerenmeisje OnderklereBoerenmeisje Onderklere
Joe Public ShiftKreuningBoerenmeisje OnderklereBoerenmeisje Onderklere
Joe Public ShiftJakkalsBoerenmeisje OnderklereBoerenmeisje Onderklere
Joe Public ShiftSoetkoekieBoerenmeisje OnderklereBoerenmeisje Onderklere
Joe Public ShiftMelktertBoerenmeisje OnderklereBoerenmeisje Onderklere
Joe Public ShiftVlossieBoerenmeisje OnderklereBoerenmeisje Onderklere
Joe Public ShiftTiervel LeeutertBoerenmeisje OnderklereBoerenmeisje Onderklere
Joe Public UnitedClan Cans  1South African Breweries (AbInBev)Castle Milk Stout
Joe Public UnitedClan Cans  2South African Breweries (AbInBev)Castle Milk Stout
Joe Public UnitedClan Cans  3South African Breweries (AbInBev)Castle Milk Stout
Joe Public UnitedClan Cans  4South African Breweries (AbInBev)Castle Milk Stout
Joe Public UnitedClan Cans  5South African Breweries (AbInBev)Castle Milk Stout
Joe Public UnitedClan Cans  6South African Breweries (AbInBev)Castle Milk Stout
Black Khaki Reklameagentskap (Edms) BeperkSavannaland se TrantSavannaland HandelshuisSavannaland Vleis & Savannaland Klerasie
Black Khaki Reklameagentskap (Edms) BeperkSavannaland se TrantSavannaland HandelshuisSavannaland Vleis & Savannaland Klerasie
AbnormalJou Storie Leef VoortCraft HomesRetirement Estate
Design mixed media campaign
Agency / EntrantTitleBrandProduct
Joe Public ShiftBoerenmeisjeBoerenmeisje OnderklereBoerenmeisje Onderklere
Film
Agency / EntrantTitleBrandProduct
Joe PublicTinqohCentre of Communications ImpactBrothers For Life
FreckleSexy to a tractorKing Price InsuranceKing Price Insurance Brand
Joe PublicPantsulaChicken LickenRock My Soul 3 Straight
Joe PublicTaxiChicken LickenRock My Soul 3 Straight
Joe Public UnitedThe LandChicken LickenRock My Soul 3 Straight
99c CommunicationThe HomecomingSpurSpur Flag Bearers
FCB Joburg (Pty) Ltd"It's your Country. Enjoy it."South African TourismDomestic Brand
FCB Joburg (Pty) LtdWoza Nazo "Rivalry"AbsaPremiership
99c CommunicationWhat Hope Tastes LikeCheckersCommunity Food Gardens
Joe Public UnitedGet It BackAB InBevCastle Milk Stout
Joe Public UnitedIt's Your ChoiceCentre of Communications ImpactBrothers For Life
FCB Cape Town#ManUpSlowDownWestern Cape Government. Safely Home.16 Days Of Activism
1886 AdvertisingFood Baby: Cooing (1 of 3)SteersMighty King Steer
1886 AdvertisingFood Baby: Stairs (2 of 3)SteersMighty King Steer
1886 AdvertisingFood Baby: Bus Stop (3 of 3)SteersMighty King Steer
KingJamesGroupJhbFather's ShareAllan GrayLong-Term Investing
Film crafts
Agency / EntrantTitleBrandProduct
Joe PublicPantsulaChicken LickenRock My Soul 3 Straight
Joe PublicTaxiChicken LickenRock My Soul 3 Straight
Joe PublicThe LandChicken LickenRock My Soul 3 Straight
7 FilmsFly the flagSpurFlag bearers
7 FilmsFly the flagSpurFlag bearers
Brand et al, a member of the et al groupDie Avbob stamboomAvbobAvbob: 100ste bestaansjaar
Brand et al, a member of the et al groupDie Avbob  stamboomAvbobAvbob: 100ste bestaansjaar
Brand et al, a member of the et al groupDie Avbob  stamboomAvbobAvbob: 100ste bestaansjaar
FCB Joburg (Pty) Ltd"It's your Country. Enjoy it."South African TourismDomestic Brand
FCB Joburg (Pty) LtdWoza Nazo "Rivalry"AbsaPremiership
Joe Public UnitedGet It BackAB InBevCastle Milk Stout
Joe Public UnitedGet It BackAB InBevCastle Milk Stout
Joe Public UnitedGet It BackAB InBevCastle Milk Stout
Joe Public UnitedGet It BackAB InBevCastle Milk Stout
Joe Public UnitedGet It BackAB InBevCastle Milk Stout
Produce Sound | The-O | Sound Patch | A-Nathi SoundFeetProduce Sound | The-O | Sound Patch | A-Nathi SoundProduce Sound | The-O | Sound Patch | A-Nathi Sound
Produce Sound | The-O | Sound Patch | A-Nathi SoundHoovesProduce Sound | The-O | Sound Patch | A-Nathi SoundProduce Sound | The-O | Sound Patch | A-Nathi Sound
Produce Sound | The-O | Sound Patch | A-Nathi SoundRunningProduce Sound | The-O | Sound Patch | A-Nathi SoundProduce Sound | The-O | Sound Patch | A-Nathi Sound
FCB Cape Town#ManUpSlowDownWestern Cape Government. Safely Home.16 Days Of Activism
Fortcom Pty Ltd T/A FortMade for LivingFidelity ADTSecureConnect
Joe PublicPantsulaChicken LickenRock My Soul 3 Straight
Joe PublicPantsulaChicken LickenRock My Soul 3 Straight
Joe Public UnitedThe LandChicken LickenRock My Soul 3 Straight
Joe Public UnitedThe LandChicken LickenRock My Soul 3 Straight
Joe PublicTaxiChicken LickenRock My Soul 3 Straight
Joe PublicTaxiChicken LickenRock My Soul 3 Straight
KingJamesGroupJhbFather's ShareAllan GrayLong-Term Investing
Integrated campaign
Agency / EntrantTitleBrandProduct
BRAND et alI wish I'd said / Ek wou nog sêAVBOBThe AVBOB Poetry Project
Joe Public UnitedGet It BackAB InBevCastle Milk Stout
Live communications
Agency / EntrantTitleBrandProduct
Joe PublicThe Sobering StethoscopeSABPublic Awareness
Out of Home
Agency / EntrantTitleBrandProduct
FuturaZoo Lake Community Basketball courtsNikeNike Basketball
Print & Out of Home crafts
Agency / EntrantTitleBrandProduct
Joe PublicWelcome to Inner Peace SheriffChicken LickenChicken Licken Brand
FuturaZoo Lake Community Basketball CourtsNikeBasketball
Brand et al, a member of the et al groupI wish I'd saidAvbobI wish I'd said: a product of the Avbob Poetry Project
Joe PublicWelcome to Inner Peace Country - BanditChicken LickenBrand
Print Communications
Agency / EntrantTitleBrandProduct
34°Everyday ColoursSADAGSADAG
FCB DurbanAfrikaansIndependent MediaIsolezwe
Brand et alI wish I'd saidAvbobI wish I'd said: a product of the Avbob Poetry Project
The Odd Number (Pty) LtdAmandlaBrand South AfricaFreedom Day
The Odd Number (Pty) LtdRhodesBrand South AfricaFreedom Day
The Odd Number (Pty) LtdMarriageBrand South AfricaFreedom Day
New Media PublishingHuisgenootMedia24Netwerk24
New Media PublishingWegMedia24Netwerk24
New Media PublishingLandbouMedia24Netwerk24
Radio & Audio
Agency / EntrantTitleBrandProduct
Joe PublicUmakoti Ngo WethuCentre for Communication ImpactWomen Empowerment
Joe PublicTswang TswangCentre for Communication ImpactWomen Empowerment
Joe PublicMakoti Ke Di NakoCentre for Communication ImpactWomen Empowerment
Joe PublicEmo TshweriCentre for Communication ImpactWomen Empowerment
Joe PublicBomnyakazisaCentre for Communication ImpactWomen Empowerment
Joe PublicSebetsaCentre for Communication ImpactWomen Empowerment
Joe PublicSteve KekanaJetWinter Wear
Joe PublicO apere eng?JetWomen Empowerment
Joe PublicSdudla MonologueJetJet's plus-size range
Joe PublicSdudla MonologueJetJet's plus-size range
Joe PublicSdudla MonologueJetJet's plus-size range
Joe PublicAnelleJoe PublicJoe Public United
Joe PublicMoshidiJoe PublicJoe Public United
Joe Public ShiftPrivate DancerBoerenmeisje OnderklereSoetkoekie
Joe Public ShiftAnimal InstinctsBoerenmeisje OnderklereTiervel Leeutert
Joe Public ShiftRole-playBoerenmeisje OnderklereMelktert
Brand et alThe Avbob Poetry Project: 'Vir Al Jarreau' deur Lynthia JuliusAvbobThe Avbob Poetry Project: www.avbobpoetry.co.za
Brand et alThe Avbob Poetry Project: 'Boom', deur Johann de LangeAvbobThe Avbob Poetry Project: www.avbobpoetry.co.za
Brand et alThe Avbob Poetry Project: ‘n verlange, radeloos en sonder einde, deur Antjie KrogAvbobThe Avbob Poetry Project
Brand et alThe Avbob Poetry Project: 'Is iemand dood?', deur Fanie OlivierAvbobThe Avbob Poetry Project
Brand et alThe Avbob Poetry Project: Motshedisi wa nnete, by Rethabile Possa-MosothoaneAvbobThe Avbob Poetry Project
Brand et alThe Avbob Poetry Project: Sisi Wam, by Simphiwe NolutshunguAvbobThe Avbob Poetry Project
Joe Public IgniteukuLoyaPnetPnet
FCB Joburg (Pty) Ltd"It's your Country. Enjoy it. Deben" RadioSouth African TourismDomestic Brand
FCB Joburg (Pty) Ltd"It's your Country. Enjoy it. Kuruman" RadioSouth African TourismDomestic Brand
FCB Joburg (Pty) Ltd"It's your Country. Enjoy it. Wine" RadioSouth African TourismDomestic Brand
FCB Joburg (Pty) LtdJust Another Road "Anniversary"Toyota South Africa Motors (Pty) LtdHilux
Joe PublicIntombi engazethembiChicken LickenFly-Thru
Joe PublicMkhwekaziChicken LickenFly-Thru
Collective ID'Manne van Blok B23'Standard BankBusiness Banking
Ogilvy JohannesburgEnkingaVodacomFibre
The Odd Number (Pty) LtdBVDBrand South AfricaPlay Your Part
Joe PublicSkop (Kick)Chicken LickenStores
Joe PublicSoen (Kiss)Chicken LickenStores
Joe PublicSpielbergChicken LickenStores
Radio crafts
Agency / EntrantTitleBrandProduct
Joe Public ShiftPrivate DancerBoerenmeisje OnderklereSoetkoekie
Joe Public ShiftAnimal InstinctsBoerenmeisje OnderklereTiervel Leeutert
Joe Public ShiftRole-playBoerenmeisje OnderklereMelktert
Brand et alThe Avbob Poetry Project: 'Vir Al Jarreau' deur Lynthia JuliusAvbobThe Avbob Poetry Project: www.avbobpoetry.co.za
Brand et alThe Avbob Poetry Project: 'Boom', deur Johann de LangeAvbobThe Avbob Poetry Project: www.avbobpoetry.co.za
Brand et alThe Avbob Poetry Project: ‘n verlange, radeloos en sonder einde, deur Antjie KrogAvbobThe Avbob Poetry Project
Brand et alThe Avbob Poetry Project: 'Is iemand dood?', deur Fanie OlivierAvbobThe Avbob Poetry Project
Brand et alThe Avbob Poetry Project: Motshedisi wa nnete, by Rethabile Possa-MosothoaneAvbobThe Avbob Poetry Project
Brand et alThe Avbob Poetry Project: Sisi Wam, by Simphiwe NolutshunguAvbobThe Avbob Poetry Project
Brand et alThe Avbob Poetry Project: 'Vir Al Jarreau' deur Lynthia JuliusAvbobThe Avbob Poetry Project: www.avbobpoetry.co.za
Brand et alThe Avbob Poetry Project: 'Boom', deur Johann de LangeAvbobThe Avbob Poetry Project: www.avbobpoetry.co.za
Brand et alThe Avbob Poetry Project: ‘n verlange, radeloos en sonder einde, deur Antjie KrogAvbobThe Avbob Poetry Project
Brand et alThe Avbob Poetry Project: 'Vir Al Jarreau' deur Lynthia JuliusAvbobThe Avbob Poetry Project: www.avbobpoetry.co.za
Brand et alThe AVBOB Poetry Project: 'Boom', deur Johann de LangeAvbobThe Avbob Poetry Project: www.avbobpoetry.co.za
Brand et alThe AVBOB Poetry Project: ‘n verlange, radeloos en sonder einde, deur Antjie KrogAvbobThe Avbob Poetry Project
FCB Joburg (Pty) Ltd"It's your Country. Enjoy it. Deben" RadioSouth African TourismDomestic Brand
FCB Joburg (Pty) Ltd"It's your Country. Enjoy it. Kuruman" RadioSouth African TourismDomestic Brand
FCB Joburg (Pty) Ltd"It's your Country. Enjoy it. Wine" RadioSouth African TourismDomestic Brand
FCB Joburg (Pty) LtdJust Another Road "Anniversary"Toyota South Africa Motors (Pty) LtdHilux
FCB Joburg (Pty) LtdJust Another Road "Anniversary"Toyota South Africa Motors (Pty) LtdHilux
Black Khaki Reklameagentskap (Edms) BeperkBoeretroos vir Trekkers - Af AsteTraclineTracline
Produce Sound | The-O | Sound Patch | A-Nathi SoundFeetProduce Sound | The-O | Sound Patch | A-Nathi SoundProduce Sound | The-O | Sound Patch | A-Nathi Sound
Produce Sound | The-O | Sound Patch | A-Nathi SoundHoovesProduce Sound | The-O | Sound Patch | A-Nathi SoundProduce Sound | The-O | Sound Patch | A-Nathi Sound
Produce Sound | The-O | Sound Patch | A-Nathi SoundFireworksProduce Sound | The-O | Sound Patch | A-Nathi SoundProduce Sound | The-O | Sound Patch | A-Nathi Sound
Produce Sound | The-O | Sound Patch | A-Nathi SoundRunningProduce Sound | The-O | Sound Patch | A-Nathi SoundProduce Sound | The-O | Sound Patch | A-Nathi Sound
Joe Public IgniteukuLoyaPnetPnet
Joe PublicIntombi engazethembiChicken LickenFly-Thru
Joe PublicMkhwekaziChicken LickenFly-Thru
Joe PublicO apere eng?JetSleepwear
Joe PublicSkop (Kick)Chicken LickenStores
Joe PublicSoen (Kiss)Chicken LickenStores
Joe PublicSpielbergChicken LickenStores
Joe PublicSdudla MonologuesJetJet plus-size range
Joe PublicSdudla MonologuesJetJet plus-size range
Joe PublicSdudla MonologueJetJet plus-size range
Student - TV, film and internet commercials
Agency / EntrantTitleBrandProduct
North-West UniversitySkofMuurpapier FilmsShort Film
North-West UniversityTlhokatsêbe en die WaterslangATKVAnimation
North-West UniversityRooibaadjieATKVAnimation
North-West UniversityRraselekwanaATKVAnimation
North-West UniversityMonna le MosadiATKVAnimation
North-West UniversityJapie GreylingATKVAnimation
Student communication design
Agency / EntrantTitleBrandProduct
Greenside Design CenterPaivepo DzefundeAfrikan Folklore StoriesAfrikan Folklore Stories
North-West UniversityOur South Africa: Our CacophonyArt South Africa MagazineMagazine Cover
North-West UniversityReënboognasieArt South Africa MagazineMagazine Cover
North-West UniversityVolk & VaderlandVolk & VaderlandInteractive installation
North-West UniversityVolk & VaderlandVolk & VaderlandPublication
Red & Yellow Creative School of BusinessHlala (sit)HlalaDesk | Chair | Bag
Red & Yellow Creative School of BusinessSpook storiesSpook storiesSpook stories
VegaMontaguMontagu Dried FruitMontagu Dried Fruit Direct Mailer
Red & Yellow Creative School of BusinessFannie Kaap!KululaWat Praat Jy - in flight booklet
Red & Yellow Creative School of BusinessBloubergAdidasParley Shoes
Red & Yellow Creative School of BusinessSuikerHappieSugar
Student digital interactive communication 
Agency / EntrantTitleBrandProduct
North-West UniversityVolk & VaderlandVolk & VaderlandInteractive installation
Red & Yellow Creative School of BusinessiZiWikiBakers Iced Zoo BiscuitsMoedertaal webwerf
VegaBaBraBaBraElectronic Safety Pin
Student print and design crafts
Agency / EntrantTitleBrandProduct
North-West UniversityReënboognasieArt South Africa MagazineMagazine Cover
North-West UniversityOur South Africa: Our CacophonyArt South Africa MagazineMagazine Cover
North-West UniversityVolk & VaderlandVolk & VaderlandPublication
University of JohannesburgTaxi 101: Ska botsisa!ToyotaToyota Quantum
University of JohannesburgShap-Shap!KatlehongShap-Shap! Font
Student print communication
Agency / EntrantTitleBrandProduct
Stellenbosch Academy of Design and PhotographyVerkeerde PlekChildlineChildline
Stellenbosch Academy of Design and PhotographyAs jy hulle nie leer nie, Sal hulle nie weet nie.POWAPOWA
Stellenbosch Academy of Design and PhotographyUit die Perd se BekHello South Africa PublishingHello South Africa Publishing App
Stellenbosch Academy of Design and PhotographyIsuka Gqa Kumazi WazoHello South Africa PublishingHello South Africa Publishing App
Stellenbosch Academy of Design and PhotographyRugraat van die NasieToyotaQuantam
Stellenbosch Academy of Design and PhotographyMenskleureMonamiMonami Vetkryte
University of JohannesburgJou beste vriend in donker tyeThe Lion Match CompanyLion Safety Matches
University of JohannesburgOdira Mošomo wa gae ka go šomiša kereseThe Lion Match CompanyLion Safety Matches
University of JohannesburgPheko no' GogoThe Lion Match CompanyLion Safety Matches
AAA School of AdvertisingTjo tjo tjo!DurexXXL condoms
AAA School of AdvertisingYoh!DurexXXL condoms
AAA School of AdvertisingYeses!DurexXXL condoms
VegaBisqaitBisqaitArtisanal Rusks
University of JohannesburgUmkhuloThe Lion Match CompanyLion Safety Matches
Vega SchoolOorwin die OorwinnaarAntalis ConquerorDirect Mailer
Vega SchoolHou Op Praat; DoenDepartment of LabourPosters
Red & Yellow Creative School of BusinessOur little secretChildlineSexual abuse awareness
Student radio communication
Agency / EntrantTitleBrandProduct
VegaAncestorsTupperwareTupperware
VegaSportscene amaKhosi Ama MatekkieSportsceneSneakerwear
AAA School of AdvertisingIt goes like thisShazam appShazam

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