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Telmar introduces a new way of looking at television targeting

21 Apr 2003

Telmar Media Systems is proud to be the first company in South Africa to introduce the ability to use viewer targeting in media and marketing strategies and selection.

Viewer Targets gives the marketer or media planner a new way of looking at television targeting. They are no longer restricted to pure demographics such as age or gender. With Viewer Targets the planner or marketer can select viewers of a particular program or groups of programs as their target audience. Alternatively they can select viewers of a previously flighted campaign. This could be as large as a group of brands or as small as an individual spot

With this they can:

See where else to reach viewers of a particular program at a lower cost.

See where to advertise a new program or program sponsorship

Target a new type of audience based on activity / behaviour

Reach people who were exposed to a previously flighted campaign

Reach a competitive brands audience

The marketer or media planner can use a combination of traditional target markets and one viewer target. They can select any period on which to base the target market.

The universe of a Viewer Target Market is based on a person who has seen any part of any of the episodes selected.

Editorial contact

Taryn Fritz
Taryn Fritz Public Relations
Tel: 011 442 7741