The best ads that appeared in March, as voted by the Creative Directors Forum.
Comments by Matthew Bull (Chairperson) for March 2003 judging:
Firstly, terrific to have such young, exciting talent judging with me. Unfortunately, the body of work didn't allow us to flex our muscles too much.
CINEMA / TV
A wonderful winner and second place was a stonker as well. High hopes for Cannes with these two.
RADIO
Corsa is a big favourite at present – Fresh work, extremely well directed and produced.
MAGAZINE
Very thin category, but a much enjoyed winner. The classic double-take line. Terrific.
NEWSPAPER
Very, very weak category. Really disappointing.
OUTDOOR
We reversed the decision because it was felt that whilst Virgin is a fantastic idea, Magazine/Newspaper was it's rightful spot. We all loved the winner. All 3 ads go through to Ad of the Year.
Herewith the results of the judging of the March 2003 entries. Congratulations to all concerned.
Newspaper:
1.Lever Ponds/Axe "Restraining Order" (53,0) – Lowe Bull (Gtng)
2.Bostik/Prestik "Prince Charles" (48,0) – TBWA Hunt Lascaris (Gtng)
3.Virgin Atlantic/Freedom Menu "Doggy Bag" (47,0) – Net#Work BBDO
Magazine:
1.Arrive Alive "Old People" (57,4) – O&MRST-M (Gtng)
2.Dulux "Namagualand" (50,0) – Lowe Bull (Gtng)
3.Dulux "Bakkie" (49,4) – Lowe Bull (Gtng)
Outdoor:
1.The Economist "Helmet" (51,0) – Harrison Human Bates
2.Nampak/Twinsaver "Shelf" (52,2) – TBWA Hunt Lascaris (Gtng)
3.Virgin Atlantic "Page 1" (55,0) – Net#Work BBDO
TV/Cinema:
1.BMW/7 Series " Bi-Xenon" (61,0) – TBWA Hunt Lascaris (Gtng)
2.Suzuki/Vitera 4x4 "Off Screen" (53,2) – Net#Work BBDO
3.Adcock Ingram/Teejel "Volume" (50,4) – FCB Johannesburg
Radio:
1.Delta/Corsa Lite "Restraining Order" (52,4) – Net#Work BBDO
2.Delta/Corsa Lite "Subliminal" (50,0) – Net#Work BBDO
3.Musica "4x" (43,0) –The Jupiter Drawing Room (South Africa)
The judging panel for March 2003 comprised of :
Matthew Bull (Chair): Lowe Bull
Sergio Lacueva: O&MRST-M
Graeme Jenner: Net#Work BBDO
Ivan Pols: Harrison Human Bates
Bruce Anderson: TBWA Hunt Lascaris
Kamal Gangaram: Herdbouys McCann Erickson
Wingwing Mdlulwa: FCB Johannesburg
Ahmed Tilly: TBWA Gavin Reddy
You can view the ads online at www.voicebank.co.za.
