As part of this programme, the brand recently visited schools to introduce teachers and learners to the various programmes which the brand supports. The brand visited two schools in Hout Bay, which cater for children from Grade R to Grade 7.Lucky Star invests in two initiatives which benefit these schools, namely the Kommunity Lapdesk project, and the Pick n Pay School Club.
The Kommunity Lapdesk project is an initiative driven by Kommunity Group Projects, which challenges the issue of desk shortages in classrooms and homes. Many children in the identified areas come from homes where they have no tables or areas to do their homework, which the project addresses by providing portable, lightweight desks which balance on laps, and which can be used anywhere. Studies have shown that these desks improve concentration, handwriting and result in learners doing better in class and achieving improved grades.
The Pick n Pay School Club provides teachers with teaching aides, providing easy to use materials and rich content linked to the national curriculum. Lucky Star provides materials for most age groups, covering the benefits of healthy eating and building a healthy mind.
During the visit to Hout Bay, Lucky Star dropped off lapdesks, water bottles and lunchboxes full of Lucky Star goodies to learners, and took teachers through the learning aides.
The Sentinel Primary School in Hangberg and Oranjekloof Primary school in Hout Bay, both benefit from Lucky Star's investment. During the visit, 2104 learners received lapdesks and lunchboxes, and all of their teachers were provided with learning materials.
"Lucky Star has been involved in the schools programmes for about seven or eight years now. We've recently extended it to cover, in its totality, the schools and communities which serve our business in the Western Cape," explained John Stephenson, marketing manager at Lucky Star.
"That's what Lucky Star is all about. It's inclusive, it's a brand of the people, and we like to show leadership in making a difference in the communities and with the kids where there is a need. "
To see more about the visit and the projects, click here.
