"Flava is a first of its kind," said Billy Sabatini, vice president of global content, WorldSpace. "We are not just giving our subscribers premiere access to international hip hop-flavoured music, we are combining it with the freshest and latest in US-based music of the genre and offering it to the world."
Flava is available to subscribers at no additional cost and also features other urban international musical genres such as Bhangra, Reggaetone, Dancehall and Kwaito music, and gives subscribers exclusive access to live call-in shows and special celebrity appearances by leading artists, including Kanye West, Juggy D, Rishie Rich, Panjabi MC, Missy Elliot, Mandoza, Dizzee Rascal, Don Omar, Bow Wow, Daddy Yankee, Daara J, Estelle, M.I.A. and Jay-Z.
"We are extremely excited about Flava and hope it will become a catalyst for an international hip-hop movement, creating a sense of hip-hop community across the globe," said Flava programming director Shawna Odour.
WorldSpace also provides jazz, rock, pop, classical, country and other genres to consumers in more than 130 countries. Subscribers access a combination of local programming, original WorldSpace content as well as from leading brands, including the BBC, CNN, Virgin Radio UK, NDTV and RFI. WorldSpace's satellites cover two-thirds of the globe with six beams, each capable of delivering up to 80 channels.
For more information, visit www.WorldSpace.com
