[Biz Takeouts Podcast] 66: Shopper marketing and radio advertising with Y&R

29 Jul 2013

Last week on Biz Takeouts, the Marketing & Media radio show, in its brand new time slot of 9am-10am, we looked at shopper marketing, how radio can influence buying behaviour and the future of shopper marketing with Y&R Advertising. Get all the information by listening to this week's podcast of the Biz Takeouts Marketing & Media radio show, which airs every Thursday 9am - 10am streamed live via 2oceansVibe Radio. [twitterfall]

[Biz Takeouts Podcast] 66: Shopper marketing and radio advertising with Y&R

Lineup

On Skype from Johannesburg on Thursday, 25 July 2013, we hosted Michelle van Trotsenburg (@Michelle_VanT) business unit director - Shopper Conversion Marketing at Y&R Advertising (@YoungRubicamSA). We spoke about Shopper Marketing, the current trends, how radio can evoke behaviour in shoppers, how mobile and online has influenced decision making and what the future holds for shopper marketing.

The news roundup covered:

Podcast

If you missed the show, download (29.5MB) or listen to the podcast (32:15 minutes).

Episode 66: Shopper marketing and radio advertising with Y&R

Date: 25 July 2013 Length: 32:15min File size: 29.5MB Host: Warren Harding

Listen every week

For the very best highlights of marketing and media news in South Africa and Africa:

Internet radio/streaming audio: 2oceansVibe Radio
Mobile: iPhone, Blackberry or Android apps

Comments or questions

Email: moc.ytinummoczib@stuoekatzib
Twitter: tweet @BizcomWazza using the hashtag #biztakeouts
Facebook: 2oceansVibe Radio

Bizcommunity.com's Biz Takeouts Marketing & Media Show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.

For more: