[Biz Takeouts Lineup] 46: Agency focus - Y&R Advertising

• Show host: Bizcommunity marketing manager Warren Harding (@BizcomWazza)
  
• In-studio guest: Y&R Cape Town's business unit director, Rowena Fester (@RowenaInCPT), who, with 17 years in consumer communications and support to marketing departments, has built her experience by working on high profile global and local brands across the spectrum from FMCG and fast food to financial services.

  Y&R (www.whyweare.co.za) is a full service creative powerhouse. 'Resist the Usual' isn't just the company's mantra that founder Ray Rubicam coined, it's the company's DNA - how it hires employees, approach client challenges and how it develops creative ideas that build brands and business.

• Discussion topics:
  
  
  • Y&R from the beginning
    
  • Clients Y&R work with
    
  • Traditional vs digital advertising
    
  • How much work is Y&R doing with mobile?
    
  • The agency of the future
    
  • Current advertising trends
    
  • Special projects Y&R are currently working on

  • Advertising measurement

How to listen

• Internet radio/streaming audio: 2oceansVibe Radio
  
• Mobile: iPhone, Blackberry or Android apps

Comments or questions

• Email: moc.ytinummoczib@stuoekatzib
  
• Twitter: tweet @BizcomWazza or @SimoneBiz using the hashtag #biztakeouts
  
• Facebook: 2oceansVibe Radio

Podcast

A podcast of the show will be available in the Biz Takeouts special section on Biz later during the week.

Bizcommunity.com's Biz Takeouts Marketing & Media radio show takes South Africa's biggest online marketing, media and ad industry platform to the airwaves and gives relevant, useful and interesting insights into all aspects of marketing in SA, Africa and beyond. Each week, the show features the movers and the shakers of the industry, current media trends, upcoming events and brand activities.

For more:

• Bizcommunity Special Section: Biz Takeouts
  
• Bizcommunity Search: Biz Takeouts
  
• Previous Biz Takeouts podcasts: Bizcommunity
• Bizcommunity: twitterfall
  
• Twitter Search: #biztakeouts OR "Biz Takeouts"
  
• Email: moc.ytinummoczib@stuoekatzib