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PGP becomes member of DMMA

12 Oct 2010

PGP is reportedly the first real estate agency to be approved as an official member (non-publishing) by the South African Digital Media and Marketing Association (DMMA) - formerly known as the Online Publishers Association. (Non-publishing members, as opposed to publishing members, are those, which do not accept advertising on their sites and therefore do not require formal ad ratings.)

"With the use of online media increasing exponentially worldwide, it is increasingly evident that reputable companies that provide consumers with information on the Internet need to ensure that credibility is a key priority," says Dr Andrew Golding, CE of the Pam Golding Property (PGP) group.

"As an approved member of the DMMA, the group complies with its Code of Conduct and online regulations and best practice. In addition we now have access to DMMA and industry research, including Nielsen's online market intelligence reports, enabling our agents to keep buyers and sellers well informed with the most up to date, relevant market information."

Indexed pages treble

Says Cheridan Inglis, PGP's group new media manager, "According to alexa.com, the loading time is now extremely fast at just 1.4 seconds, while the search facility is more user-friendly and interactive in that you can easily search for properties by location - whether by region or city/town, or internationally in overseas countries. One can then further define the search in terms of new properties just listed, properties on show, price range, number of bedrooms, bathrooms etc.

"Interestingly, since these improvements were launched just a few weeks ago, we've seen the number of PGP website pages indexed by Google more than treble."

Inglis says on a monthly basis, the PGP website sees over 3.3 million pages viewed, a figure that is constantly increasing. "Also of interest is that just over 4000 out of a total of over 200 000 visits to the site each month are received via mobile phones, reflecting a rapidly increasing trend among interested home buyers."