What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Fire & Ice! at Melrose Arch in April
The Protea Hotel Fire & Ice! Melrose Arch will open in April, following the success of its predecessor in Cape Town. The hotel will offer affordability and value for money, mixed with a sense of unique style, targeted at the “forever young” set.
“Many people are under the impression that the hotel will be a clone of Protea Hotel Fire & Ice! in Cape Town - they are in for a great surprise! The chic décor concept is strictly under wraps” said Danny Bryer, marketing and revenue director, Protea Hotels.
Protea Hotel Fire & Ice! Melrose Arch is a 197-roomed hotel that will appeal to both the domestic and international business and leisure traveller. Its location is central to the numerous bars and restaurants in the precinct, but also close to many businesses in the area. Conference facilities create an energetic out-of-office experience that will heighten the creative senses required in any boardroom meeting. One of the hotel's unique food-and-beverage offerings is the “Deli on High Street”: a sidewalk deli on the corner of High Street and Whitely Street, which adds to the coffee culture that is very evident in this trendy part of Jozi.
