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Marketing & MediaNoni Sophe | How speaking local languages boosts brand success in Africa
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This group, known internationally for its ultimate luxury collection, features more than 185 exceptional hotels and resorts in the most desirable locations around the world.
The significance is that the Cape Royale Luxury Hotel and Residence is now the flagship of the Preferred Hotels Southern Africa Portfolio. Preferred Hotels and Resorts sets high standards of service excellence, which is continually measured through rigorous audits on the participating hotels.