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Exclusive Books uses magic for the pre-launch of the new Harry Potter book
Innovative brand activation agency, Cinevation, has recently made use of Whispering Window technology for their client, Exclusive Books, to coincide with the forthcoming release of the new Harry Potter book; Harry Potter and the Half-Blood Prince.
The Whispering Window units have been installed in 25 selected Exclusive Book stores around the country along with a poster campaign. The campaign features characters from the Harry Potter movie, urging fans to pre-order and pay for the new book where they get their fast queue pass to enter the magical world of Harry Potter at Monte Casino. To add to the magical world each fan gets to order the book by entering their names into a large old ledger. The new book was launched over the weekend, amid much fanfare at bookstores across the world.
The Whispering Window technology has been in the international market place for less than two years and is changing the way marketers communicate with potential customers. This also aids retailers in getting additional feet into their stores.
The Whispering window sound drivers are discreet and integrate into the structure of the window they are sounding. An amplifier ensures that the sound generated by the surface remains at a fixed level above the internal and external ambient noise. This enables the delivery of a constant volume irrespective of the background noise.
