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Marketing & MediaWhy relevance, not reach, is the real driver of email performance
Cristelle Snyman, Everlytic 12 hours


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Launched by the visual communications company, HolyCow on Wednesday 11 August 2010, it provides its clients with 60 seconds of pre-presentation magic that ensures the best possible start to their presentations.
Sabelo Mahlangu, producer at HolyCow, says, "First impressions are everything in business and presentations are no exception. If you don't engage and impress your audience upfront, you never will.
"It was born from our clients' feedback. After spending many years working with them on above the line campaigns, it became more and more apparent that there was a need for memorable, sophisticated visual experiences that distinguished our clients from their competitors."