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Wunderman Thompson South Africa awarded the Nike account

In October, Nike appointed Wunderman Thompson South Africa after the agency was approached to pitch a creative concept for the Nike 'Home of Air' campaign. The appointment scope includes customer experience, strategy, creative, UX and UI design for all Nike products on Sportscene, with the launch of the first release planned for December.

Issued by VML

18 Nov 2020

Creative director, Wunderman Thompson South Africa, Francois Botes expressed, "We had to consider how might we differentiate Nike in an increasingly crowded e-commerce space. We found opportunities within Nike's customer journeys to provide delightful digital experiences through the creation of new value-added services. These services will elevate Nike's e-commerce customer experience beyond an undifferentiated purchase transaction."

Agency managing director – Consulting, Thamsanqa Moyo added, "We are thrilled to be creating future-fit customer experiences for an iconic brand like Nike. Wunderman Thompson has the right set of capabilities for Nike to thrive within a highly competitive and fast-changing e-commerce environment."

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon over 300 years combined experience and expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is equal parts creative agency, consultancy, and technology powerhouse.