Loeries releases 2013 Official Rankings
The full rankings, including the Individual Credits and information on how the rankings are calculated, are available in the Loeries Archive - click here to subscribe. This includes the Official Rankings for individual performance in key areas, including Chief Creative Officer, Executive Creative Director, Art Director, Writer, Director, Cinematographer, Editor, Producer, Animator, Stylist, Designer, Illustrator, Information Architect, Music & Sound Composition, Photographer, Programmer, and Strategist.
Company Credits
Volkswagen was a top climber, moving to number one from the number six spot in Overall Ranking by Brand, and has been in the top 10 in this category since the rankings' inception in 2010.
Carrin Merkel, Head of Marketing for Volkswagen, says: "We are humbled but excited to be the most awarded brand at the 2013 Loerie Awards. The Loeries remains our yardstick for measuring the success of our advertising in South Africa.
"We have built our brand heritage primarily through emotional television communication and we see our encouraging success in digital marketing as a new era for Volkswagen advertising.
"The Volkswagen brand has a proud heritage of emotional and memorable brand communication and a six decade legacy of stand-out advertising in South Africa. We must thank and share our success with Ogilvy- our strategic and creative advertising partner for more than 33 years."
Mercedes-Benz has retained the number two spot for the third consecutive year. Claudia Walters, Marketing Manager for Mercedes-Benz Cars, says: "Mercedes-Benz is delighted to be recognised as one of the highest achievers in the 2013 Loeries Official Rankings.
"As a progressive and innovative brand, we have an obligation to our customers to provide the "best or nothing" in all that we offer - which includes the manner in which we showcase our products. This achievement confirms our commitment to these goals."
Frank.net moves to number three from eighth place in 2011. John Maxwell, CEO of Frank.net, says: "We are delighted that our partnership with FoxP2 has enabled us to be the third most awarded brand at The 2013 Loerie Awards, and this builds on the brand's achievements at The Apex, Cannes and D&AD Awards."
In terms of the Overall Ranking by Agency, Ogilvy & Mather Cape Town retains the number one position for the second year in a row, followed by TBWA\Hunt\Lascaris Johannesburg (10th in 2012), FoxP2 (eighth in 2012) and Net#work BBDO (third in 2012).
Andrew Human, Loeries CEO, says: "The Official Rankings are a good indicator of the best work produced in our region - brands, agencies and individuals. I'd say there's no better resource for evaluating who's who in our brand communications industry."
OVERALL RANKING BY BRAND
1 Volkswagen
2 Mercedes Benz
3 Frank.net
4 Brandhouse Beverages
5 Loom de Nimes
6 Flight Centre
7 Land Rover
8 Engen
9 McDonald's
10 Standard Bank
OVERALL RANKING BY AGENCY
1 Ogilvy & Mather Cape Town
2 TBWA\Hunt\Lascaris Johannesburg
3 FoxP2
4 Net#work BBDO
5 iKineo
6 Y&R South Africa
7 Draftfcb Cape Town
8 DDB South Africa
9 Ogilvy & Mather Nairobi
10 The Jupiter Drawing Room (South Africa) Cape Town
11 Lowe and Partners Cape Town
12 Draftfcb Johannesburg
13 Actuate
14 Joe Public
14 OwenKessel
16 Havas Worldwide Johannesburg
17 King James Group
18 Advantage Y&R Namibia
19 Hellocomputer
20 Black River FC
AFRICA AND THE MIDDLE EAST
1 Ogilvy & Mather Nairobi
2 Advantage Y&R Namibia
3 Y&R Dubai
4 Scanad Uganda
4 DDB Lagos
OVERALL RANKING BY AGENCY SIZE
LARGE (100 employees and above)
1 Ogilvy & Mather Cape Town
2 TBWA\Hunt\Lascaris Johannesburg
3 Y&R South Africa
4 Draftfcb Cape Town
5 The Jupiter Drawing Room (South Africa) Cape Town
MEDIUM (41-99 employees)
1 Net#work BBDO
2 DDB South Africa
3 Ogilvy & Mather Nairobi
4 Havas Worldwide Johannesburg
5 Hellocomputer
SMALL (1-40 EMPLOYEES)
1 FoxP2
2 iKineo
3 Lowe and Partners Cape Town
4 Actuate
5 OwenKessel
TOP EDUCATIONAL INSTITUTIONS IN THE STUDENT CATEGORY
1 AAA School of Advertising Cape Town
2 Nelson Mandela Metropolitan University
3 North-West University
4 The Open Window School of Visual Communication
5 The Red & Yellow School
COMMUNICATION DESIGN
1 The Jupiter Drawing Room (South Africa) Cape Town
2 Actuate
3 iKineo
4 MACHINE
5 OPENCO The Open Collaboration
INTERACTIVE AND DIGITAL COMMUNICATION
1 Ogilvy & Mather Cape Town
2 iKineo
3 Hellocomputer
4 Gloo
5 Draftfcb Johannesburg
5 Y&R South Africa
TELEVISION, FILM & VIDEO
TELEVISION, FILM & VIDEO - FILM PRODUCTION COMPANY
1 Egg Films
2 Velocity Films
3 Bouffant
4 Hey! Fever
5 Giant Films
TELEVISION, FILM & VIDEO - EDITING COMPANY
1 Deliverance
2 Upstairs Post Production
3 Left Post Production
4 Hey! Fever
5 Priest
TELEVISION, FILM & VIDEO - POST PRODUCTION
1 Bladeworks
2 BlackGinger
3 Sinister Post Production
4 Left Post Production
5 Deliverance
TELEVISION, FILM & VIDEO - RECORDING STUDIO
1 Freq'ncy
2 We Love Jam
3 Sterling Sound
4 Zef Recordz
DIGITAL PRODUCTION COMPANY*
1 OgilvyOne Cape Town
2 iKineo
3 Hellocomputer
4 Flow Communications
5 Gloo
*Note: Compiled using only the Interactive and Digital Communications category.
RADIO - RECORDING STUDIO
1 The Workroom
2 First Left
3 Sonovision
4 Cut & Paste
5 We Love Jam
ANIMATION COMPANY
1 iKineo
2 Gloo
3 R.E.C. Cape Town
3 Sinister Post Production
4 BlackGinger
CREATIVE CIRCLE MEMBERS - GROUP AGENCIES*
1 Ogilvy & Mather (JHB/CT/DBN/Action/One)
2 TBWA\Hunt\Lascaris (JHB/CT/DBN)
3 FoxP2
4 BBDO (140/Net#work)
5 Draftfcb (JHB/CT/DBN/Hellocomputer)
6 Y&R South Africa
7 The Jupiter Drawing Room (South Africa) (JHB/CT)
8 DDB South Africa
9 Lowe and Partners (JHB/CT)
10 Joe Public
10 OwenKessel
12 Havas Worldwide
13 King James Group
14 Black River FC
15 Native
16 Machine
17 Gloo
18 OPENCO The Open Collaboration
19 Bester Burke
20 House of Brave
21 Ireland/Davenport
22 Boomtown
23 Leo Burnett
24 JWT (JHB/CT)
24 Volcano
26 Saatchi & Saatchi SA
26 Trigger Isobar
*Note: Only Creative Circle members are listed in this table. Agency grouping is done in collaboration with the Creative Circle.
CREATIVE CIRCLE MEMBERS - INDIVIDUAL AGENCIES*
1 Ogilvy & Mather Cape Town
2 TBWA\Hunt\Lascaris Johannesburg
3 FoxP2
4 Net#work BBDO
5 Y&R South Africa
6 Draftfcb Cape Town
7 DDB South Africa
8 The Jupiter Drawing Room (South Africa) Cape Town
9 Lowe and Partners Cape Town
10 Draftfcb Johannesburg
11 Joe Public
11 OwenKessel
13 Havas Worldwide Johannesburg
14 King James Group
15 Hellocomputer
16 Black River FC
17 NATIVE
17 Ogilvy & Mather Johannesburg
19 MACHINE
20 Gloo
21 The Jupiter Drawing Room (South Africa) JHB
22 OPENCO The Open Collaboration
23 140 BBDO
23 Bester Burke
25 House of Brave
26 Ireland/Davenport
27 Boomtown
28 Leo Burnett
29 JWT Cape Town
29 Volcano
31 Saatchi & Saatchi SA
31 Trigger Isobar
33 OgilvyAction Cape Town
33 OgilvyOne Cape Town
*Note: Only Creative Circle members are listed in this table.
Major Partners
The major partners of the 2013 Loeries are DStv Media Sales, the City of Cape Town, Western Cape Government and Gearhouse South Africa
Category Partners
Adams & Adams Attorneys, ADreach, Commercial Producers Association, Greensky, Mediamark, News24, The Times, Unilever South Africa, Woolworths
Additional Partners and Official Suppliers
AAA School of Advertising, Antalis South Africa, Aon South Africa, Aqua Online, Art Board, Backsberg, BEE Online, Blue Collar White Collar, Cape Town Partnership, Cape Town Tourism, Continental Outdoor Media, Egg Films, First Source, Funk Productions, Gallo Images, Google South Africa, Graphica, GreaterCapital, Grid Worldwide, Hertz, Hetzner, Mainstay 54, Media Film Service, Meltwater, Newsclip, Paygate, Positive Dialogue, Rikkis, Rocketseed, Shimmy Beach Club, Skyrove, Sonovision Studios, South African Airways, TBWA\Hunt\Lascaris Johannesburg, Tequila\Johannesburg, The Rebellion, Tsogo Sun, Ultra Litho, WeChat, Wesgro
For more information go to www.loeries.com.
