In today's event climate, we've already established that the growing experience economy means that there are more events than ever before for guests to attend, and getting them to select yours from the pack is a huge step - but, unfortunately, it's really only half the battle. Everyone can consider their event guests to be fans, but the real strength comes in when you convert those fans into actual brand ambassadors.
Classified as someone who represents your brand in a positive light, brand ambassadors today can be a crucial marketing opportunity to get people talking about and ultimately engaging with your brand. Marketing today shows us that people trust people that they know, so you can count on the fact that if your brand ambassadors are singing your praises, their friends or colleagues are listening. But how do you take your guests from being attendees to being legitimate brand ambassadors?
Read the full article on our blog: https://www.wrxgrp.co.za/event-guests-brand-ambassadors/