Loerie Awards 2006 winners: Design, Experiential, Print, Outdoor and Student

Grand-Prix-winner-GRID

The most awarded agency of the evening was Ogilvy SA with 20 Loeries. The following agencies took home five or more Loerie Awards each: The Jupiter Drawing Room South Africa (nine), Net#Work BBDO (nine), Grid Worldwide Branding and Design (eight), TBWA\Hunt\Lascaris - Johannesburg (seven) and Daddy buy me a pony - a 9Nov Union Co (five).

All-in-all, 106 awards were made: one Grand Prix, 10 Golds, eight Craft Golds, 20 Silvers and 67 Bronzes. The Grand Prix, or 'grand prize', is only awarded to work if it is found to be truly exceptional and representative of the highest possible standards. Because of this stringent requirement, Grand Prix winners are scarce and highly sought after.

The Loerie Awards, now in its 28th year, recognises and rewards creative excellence defined by work that excels in five critical areas - concept, execution, and relevance to the brand, target audience and chosen media.

Entries are judged by specialist panels comprised of leaders in their fields and only work deemed innovative and surpassing the norm within all five criteria is rewarded with the Loerie Award accolade.

All the winners

Agencies winning Gold Loeries (10 in total) were:

• Grid Worldwide Branding & Design - 1
  
• BBDO Cape Town - 1
  
• Daddy buy me a pony - a 9Nov Union Co - 1
  
• Disturbance Design - 1
  
• FCB Johannesburg - 1
  
• Lowe Bull Johannesburg - 1
  
• Net#work BBDO - 1
  
• Ogilvy SA - 1
  
• Orange Juice Design - 1
  
• TBWA\Hunt\Lascaris - Johannesburg (Pty) Ltd - 1

Agencies winning Craft Golds (eight in total) awards were:

• King James RSVP - 1
  
• Lobedu Leo Burnett - 1
  
• Net#work BBDO - 2
  
• Ogilvy SA - 1
  
• REX & TennantMcKay - 1
  
• The Jupiter Drawing Room South Africa - 2

Work winning Gold Loeries, including Craft Gold awards, were:

• In the Experiential Category - DP Marais SANTA TB/HIV/AIDS Centre; Anti-Piracy Foundation
  
• In the Design Category - Ingrid Jonker plays at KKNK, stationery for Disturbance Design; Mazisi Kunene Limited Edition Book, Levi's® Jeans, M5 Africa Music Video, Design Indaba 9, Musica Valentines 2005
  
• In the Advertising Category - Lego (Imagine); Virgin Atlantic (Gone With the Wind, The Godfather, The Lord of the Rings); Mercedes-Benz SLK Convertible (Blown Away - Toupee, Hat, Scarf) and Harley Davidson (Abandoned Husbands- Dinner, Shopping, Washing), Axe - Get a Girlfriend (Frog, Jump, Lego, Scout, Arcade).

Student Loeries

Winners in the Student Category were also announced last night. Here, a total of 37 Loerie Awards were presented - two Golds, three Craft Golds, seven Silvers and 25 Bronzes. The advertising schools taking home the two Gold Loerie Awards were AAA School of Advertising with Vega, the Brand Communications School and University of Pretoria achieving Craft Golds (two and one respectively).

The Loerie Awards chairman, Wingwing Mdlulwa, said he was pleased with the calibre of winners. "I am confident that our judges have rewarded work that demonstrates true creative excellence - this would be defined as work that excels in five critical areas - concept, execution, and relevance to the brand, target audience and chosen media.

"The standard of the work is very high, and once again, our winners should feel mighty proud of themselves. I look forward to this evening's ceremony when the remainder of the awards will be made."

Major sponsors for this year's awards are the SABC, Media24 and Tourism KwaZulu-Natal.

Other sponsors and partners are: 24.com, Aon-Shield, Avis, Brandhouse, Cell C, Gallo Images, Gauteng Film Office, Gearhouse, Hetzner, Hibiscus Coast Municipality, Joe Public Advertising, Kulula.com, Lightworks, Lithotech, Nashua Mobile, Online Publishers Association, Orchestra Blue, Ornico Group, Paygate, Proximity#ttp, Rocketseed, Sappi, Six Million Dollar Media, Sonovision, Strawberry Worx Media, The Design Indaba, The Video Lab, Ugu District Municipality, Verdantpoint, Masters & Savant.

For further information on The Loerie Awards visit www.theloerieawards.co.za.

The full tables

SATURDAY 16 SEPTEMBER 2006 WINNERS

SATURDAY 16 SEPTEMBER 2006 STUDENT WINNERS