Online sports marketing: setting up for a grand slam

They'll continue to supplement their sports diets more and more with offerings from online and mobile information outlets, according to a recent report from eMarketer. The researchers predict Web ad revenue on sports sites will hit $1.1 billion in 2011.

Revenues from advertising at sports sites on the Web will catapult in the next five years to more than US$1 billion, according to a report from a New York marketing research firm.
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