Using technology to stay connected for Olympics
In anticipation of the 2016 Summer Olympics, Facebook IQ worked with GfK to survey people around the world as part of a study on how people are planning to use technology to stay connected to and informed about the upcoming Rio Games. The survey encompassed 14,731 people ages 18-55 across 17 countries.
Key stats from the South African survey respondents:
- 33% of people interested in the Rio Games who say they plan to use a mobile device to follow the Rio Games
- 69% of people surveyed who say they are enthusiastic about the Rio Games
- 86% of people who show interest in the Rio Games who said the Games were better described by national honour than personal fame
- 37% of people who show interest in the Rio Games who said the games were better described by global citizenry than national victory
- 87,6% of millennials surveyed who show interest in the Rio Games who said the Games are better described by national honour than personal fame
- 43% of people who show interest in the Rio Games who said they were planning to watch the Rio Games every day
- 89% of people who show interest in the Rio Games who said they planned to watch the Rio Games at home
- 33% of people who show interest in the Rio Games who said will follow news or conversation on Facebook to stay informed about the Rio Games
- 31% of people who show interest in the Rio Games who said they will use Facebook videos to stay informed about the Rio Games
- 64% of people who show interest in the Rio Games who said they will use mobile for news about the Rio Games
During the Winter Games in Sochi, there were 45 million people on Facebook around the world generating 120 million posts, comments and likes about the Olympics. This year will continue this trend, as an average of 72% of survey respondents are enthusiastic about the upcoming Games.
World stats
An average of 72% of people around the world are enthusiastic about the Rio Games and that number is even greater in Brazil, despite mounting financial worries, political instability and the Zika virus.
To keep up with news from the Rio Games, 64% of enthusiasts globally plan to use a mobile device.
The shift to smartphones means that people will experience the Games on their own terms. Track and field fans will not have to sprint to the TV for the latest stats, and gymnastics lovers will have the flexibility to catch up on routines anytime, anywhere.
In turn, marketers looking to connect with the international community will need to put some muscle behind their mobile presence and keep campaigns running ’round the clock.
Getting ready for Rio
This summer’s opening ceremonies will be more open than ever. Thanks to mobile, people all over the world will have unprecedented access to every moment and the survey suggests that a desire for unity will win out over individual glory.
