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gfknewron 2.0: Exciting new features to boost product revenue and take market share
gfknewron 2.0: Exciting new features to boost product revenue and take market shareArticle

Driven by powerful AI that is continuously validated by GfK's experts, gfknewron gives instant access to GfK's independent, predictive analytics for tech consumer goods across 27 countries...

Issued by GfK South Africa 7 Apr 2021

Best Brands Germany 2021 announces winners
Best Brands Germany 2021 announces winnersArticle

Winning brands convince consumers in the new normal...

26 Feb 2021

'Movement that inspires' - Kia presents its new brand purpose and future strategy
'Movement that inspires' - Kia presents its new brand purpose and future strategyArticle

Kia has announced new details of its new brand purpose and ambitions for the future during a digital showcase event. Supported by a new brand slogan, 'Movement that inspires', Kia revealed new details of a strategy...

Issued by Kia Motors South Africa 20 Jan 2021

Black Friday period shows disappointing growth for technical goods retail
Black Friday period shows disappointing growth for technical goods retailArticle

South Africa's technical consumer goods market sees subdued spending as consumers weigh up each purchase carefully, trade up for better value and make strategic purchases for the home...

Issued by GfK South Africa 23 Dec 2020

2021 will challenge ICT to speed up the digital transformation journey
2021 will challenge ICT to speed up the digital transformation journeyArticle

There has never been a better time for ICT resellers to reinvent themselves as services businesses. Those that get it right will be positioned to grow faster than the market in 2021...

Gary Pickford 10 Dec 2020

Black Friday trends: Major appliances and click-and-mortar to thrive
Black Friday trends: Major appliances and click-and-mortar to thriveArticle

Technical consumer goods market softens in September as retailers and consumers prepare for year-end blowout; e-commerce to grow 169% post-pandemic...

Issued by GfK South Africa 20 Nov 2020

Copywriter and finishing artist win the Loeries Brand South Africa Young Creatives Award
Copywriter and finishing artist win the Loeries Brand South Africa Young Creatives AwardArticle

Two gifted young creatives, Tshepo Tumahole, a copywriter at Joe Public, and Jarryd Duthoit, a finishing artist at Left Post Productions, have been awarded the 2020 Loeries Brand South Africa Young Creatives Award...

Issued by Loeries 18 Nov 2020

Device penetration rises in South Africa as digital becomes the new normal
Device penetration rises in South Africa as digital becomes the new normalArticle

The PC, tablet, smartphone and small domestic appliance sectors are the bright spots in a South African technical consumer goods market that saw revenues drop 7% for the period January to August 2020...

Issued by GfK South Africa 3 Nov 2020

GfK research: Lockdown gives South Africa's online consumers an opportunity to prioritise what really matters
GfK research: Lockdown gives South Africa's online consumers an opportunity to prioritise what really mattersArticle

The Covid-19 outbreak looks set to further deepen and accelerate a well-established trend towards 'cocooning' in South Africa as families stay home to keep safe and make better use of their finances...

Issued by GfK South Africa 21 May 2020

Photo from .
The world of digital in uncertain timesArticle

With few warning signs, and in a mind-bending and staggering short space of time, the human species, in a fight for survival, has been jolted into a state of isolation and social distancing...

Mike van Eck 14 May 2020

What you need to know about the 1st digital National Arts Fest
What you need to know about the 1st digital National Arts FestArticle

The National Arts Festival team has outlined how the first digital version of the festival will work. The festival announced that it would enter the digital realm after it had to be postponed as a result of the Covid-19 outbreak, and subsequent lockdown, in South Africa...

23 Apr 2020

Surviving the Covid-19 outbreak: there's hope for humanity
Surviving the Covid-19 outbreak: there's hope for humanityArticle

Amidst the panic and fear spread across the globe of the coronavirus pandemic, news outlets across the world have shared stories of hope and encouragement...

Evan-Lee Courie 18 Mar 2020

5 insights on millennials that retailers need to know
5 insights on millennials that retailers need to knowArticle

Millennials make up 27% of the South African population, translating into a buying power of 14 million people...

10 Mar 2020

Why billionaire climate philanthropists will always be part of the problem
Why billionaire climate philanthropists will always be part of the problemArticle

Jeff Bezos, Amazon CEO and the richest man alive, recently made headlines after pledging to donate $10bn to a new "Bezos Earth Fund"...

Heather Alberro 3 Mar 2020

Kali Moahloli
Black Friday is a blockbuster event for the South African technical goods retail sectorArticle

With less than two months to go before Black Friday (29 November), South African retailers are scrambling to get their stock, websites and deals ready for the big day...

Kali Moahloli, Issued by GfK South Africa 15 Oct 2019

6 reasons tech and durable brands need a 360° view of their retail partners' business
6 reasons tech and durable brands need a 360° view of their retail partners' businessArticle

To stay ahead of the game as a consumer technology or durables brand or distributor, you need to excel at managing your retail relationships...

Thembi Baloyi, Issued by GfK South Africa 1 Oct 2019

Health innovation is an opportunity for South African brands across multiple industries
Health innovation is an opportunity for South African brands across multiple industriesArticle

With government striving to pass legislation to create a National Health Insurance (NHI) scheme to serve all South Africans, the country's health and wellness market is in flux. Along with the global trends reshaping the sector, this is a recipe for massive change and disruption that could have wide implications for consumer brands in every segment...

Rachel Thompson, Issued by GfK South Africa 25 Sep 2019

GfK Consumer Journey blends POS data and consumer insights to offer a complete view of the path to purchase
GfK Consumer Journey blends POS data and consumer insights to offer a complete view of the path to purchaseArticle

GfK Consumer Journey combines social media listening, survey data and client point of sale (POS) data to offer a holistic picture of South African consumers' purchase behaviour and decisions...

Issued by GfK South Africa 17 Sep 2019

Busting the gaming stereotype: South Africa's gamers are educated, healthy, well-off and live life to the full
Busting the gaming stereotype: South Africa's gamers are educated, healthy, well-off and live life to the fullArticle

Perceptions that gamers are predominantly young, geeky, and male persist, despite the reality that playing videogames has become mainstream...

Rachel Thompson, Issued by GfK South Africa 2 Jul 2019

The Fourth Industrial Revolution in retail and the low-income consumer
The Fourth Industrial Revolution in retail and the low-income consumerArticle

In an era of rapid technological change, and with the Fourth Industrial Revolution on everybody's lips, I ask: What about lower-income retail shoppers in emerging markets like South Africa?

Semona Pillay 30 May 2019

Smartphone revenues grow 3% in Q1 2019 - GfK point-of-sales data
Smartphone revenues grow 3% in Q1 2019 - GfK point-of-sales dataArticle

Smartphone unit sales in South Africa declined by about 7% year-on-year in the first quarter of 2019, while the value of the smartphone market climbed nearly 3% to around R8.6bn...

Issued by GfK South Africa 28 May 2019

5 ways digital technology is reshaping the needs and expectations of South Africa's young consumers
5 ways digital technology is reshaping the needs and expectations of South Africa's young consumersArticle

We're seeing the needs, expectations and behaviours of young South African consumers evolve at a pace that threatens to leave brands behind...

Rachel Thompson, Issued by GfK South Africa 30 Apr 2019

A complex, multi-layered video ecosystem is taking shape in SA as consumers flock online
A complex, multi-layered video ecosystem is taking shape in SA as consumers flock onlineArticle

YouTube dominates the free online video segment in South Africa, with nearly nine out of 10 connected, urban consumers regularly accessing free video on YouTube and just under half watching YouTube videos every day...

Issued by GfK South Africa 17 Apr 2019

Digital trends that can help change the game for small South African businesses
Digital trends that can help change the game for small South African businessesArticle

Since optimising their websites for mobile devices a few years back, many South African companies have mostly made small and superficial changes to their digital presence...

Stefano Maruzzi 16 Apr 2019

South African smartphone sales rise 7.2% in 2018 despite Q4 downturn
South African smartphone sales rise 7.2% in 2018 despite Q4 downturnArticle

The South African smartphone market enjoyed solid growth in 2018, with unit sales rising 7.2% year-on-year to around 13.5 million and value growing 13.2% to just under R35bn...

Issued by GfK South Africa 22 Feb 2019

Screengrab from .
Gillette's 'We Believe' campaign - is it the best a brand can do?Article

Rachel Thompson, insights director at GfK South Africa comments on the recent Gillette "We Believe" campaign that urges men to be their best and leave behind toxic behaviours like mansplaining, bullying and sexual harassment...

Rachel Thompson 1 Feb 2019

If 'toxic' was the word of 2018, could 'trust' be the word for 2019?
If 'toxic' was the word of 2018, could 'trust' be the word for 2019?Article

The Oxford Dictionaries chose 'toxic' as its annual "Word of the Year". For 2019, the winning brands in South Africa and the rest of the world will be those that work to restore consumers' trust in a toxic environment...

Rachel Thompson, Issued by GfK South Africa 24 Jan 2019

#BizTrends2019: If 'toxic' was the word of 2018, could 'trust' be the word for 2019?
#BizTrends2019: If 'toxic' was the word of 2018, could 'trust' be the word for 2019?Article

The Oxford Dictionaries chose 'toxic' as its annual "Word of the Year". For 2019, the winning brands will be those that work to restore consumers' trust in a toxic environment...

Rachel Thompson 23 Jan 2019

#BizTrends2019: The transformative power of transparency
#BizTrends2019: The transformative power of transparencyArticle

Transparency. Radical honesty. Authenticity. These words conjure up a new era in marketing, one that requires bravery and self-assurance, and will change the industry for good. Because, for audiences, customers and employees that have seen everything, it is time to reveal it all...

Paula Hulley 20 Dec 2018

Topaz Booysen, head of marketing at Popimedia.
#BizTrends2019: We're in denial about the death of loyaltyArticle

As consumers, we're enjoying unprecedented variety in shopping aisles that span continents and are more vocal, demanding and unforgiving of brands than ever before...

Topaz Booysen 19 Dec 2018

#BestofBiz 2018: Marketing & Media
#BestofBiz 2018: Marketing & MediaArticle

We've compiled our annual #BestofBiz 2018 lists across all our industries featuring our most popular articles, most-read contributors and brand press offices with the most views. Discover the most read content on Bizcommunity's Marketing & Media site over the past year below...

18 Dec 2018

Smartphone sales growth stalls while panel TVs soar during Black Friday week 2018 - GfK data
Smartphone sales growth stalls while panel TVs soar during Black Friday week 2018 - GfK dataArticle

Panel television sales soared in South Africa during Black Friday week, climbing by 66% to just over 93,000 units when compared to the same week in 2017...

Issued by GfK South Africa 13 Dec 2018

South African smartphone unit sales rise 16% in Q3 2018 as consumer tech market shows resilience
South African smartphone unit sales rise 16% in Q3 2018 as consumer tech market shows resilienceArticle

South Africa's technical consumer goods market enjoyed a boost from strong sales of telecom devices in the third quarter of 2018...

Issued by GfK South Africa 22 Nov 2018

Understanding Black Friday and SA consumer behaviour - Part 1
Understanding Black Friday and SA consumer behaviour - Part 1Article

The retail bonanza of Black Friday has traditionally been the start of the Christmas shopping season in the US. The day occurs on the fourth Friday of November following Thanksgiving Thursday...

Lullu Krugel, Christie Viljoen and Maura Feddersen 21 Nov 2018

South Africa's new generation of dads are cool, committed and in charge
South Africa's new generation of dads are cool, committed and in chargeArticle

Here are some revealing facts about our country's fathers from GFK Consumer Life, an annual longitudinal survey based on face-to-face interviews with a representative sample of connected, urban South African consumers...

Rachel Thompson, Issued by GfK South Africa 16 Nov 2018

SA brands start the countdown to Black Friday 2018
SA brands start the countdown to Black Friday 2018Article

With less than a few weeks to go before Black Friday on 23 November, technical goods retailers and manufacturers are scrambling to get ready...

Kali Moahloli, Issued by GfK South Africa 24 Oct 2018

South Africans browse on their smartphones, then purchase in a store
South Africans browse on their smartphones, then purchase in a storeArticle

South African internet-connected consumers still gravitate towards brick-and-mortar shops for their purchases, with more shoppers practicing "webrooming" than "showrooming"...

Issued by GfK South Africa 28 Sep 2018

Smartphones and panel TVs lift South Africa's consumer tech market in Q2 2018
Smartphones and panel TVs lift South Africa's consumer tech market in Q2 2018Article

Revenues in South Africa's technical consumer goods market climbed 8% year-on-year in the second quarter of 2018...

Issued by GfK South Africa 11 Sep 2018

Technical goods revenues soar at SA malls, despite mall proliferation and rise of online shopping
Technical goods revenues soar at SA malls, despite mall proliferation and rise of online shoppingArticle

The launch of Midrand's Mall of Africa in April 2016 has helped to lift average quarterly revenue from technical goods across major shopping malls in Midrand, Pretoria and Johannesburg by more than 50%...

Issued by GfK South Africa 21 Aug 2018

How do females fare in the SA retail market?
How do females fare in the SA retail market?Article

While we focus on women in South Africa during the month of August and honour our constitution for declaring the 9th of August a public holiday; retailers continue to look closely at the overall economic status of women...

Eben Esterhuizen 15 Aug 2018

Brands should add to working moms' sense of wellbeing rather than contribute to their anxiety
Brands should add to working moms' sense of wellbeing rather than contribute to their anxietyArticle

With unemployment rising in South Africa and slow economic growth, our country's households are under enormous pressure...

Rachel Thompson, Issued by GfK South Africa 8 Aug 2018

5 expectations of the African millennial consumer
5 expectations of the African millennial consumerArticle

As the largest consumer group in the world today, it is impossible to ignore the impact millennials have had - and will continue to have for decades to come as they settle into their prime spending years...

19 Jul 2018

A cross-media view of the customer is the key to marketing success
A cross-media view of the customer is the key to marketing successArticle

To get an accurate understanding of the customer journey, brands must seek to get a single view of their behaviour across different channels and media as they move from discovery to purchase...

Sally Rothman, Issued by GfK South Africa 11 Jul 2018

Three new hotel trends being driven by the experience economy
Three new hotel trends being driven by the experience economyArticle

For the hotel industry, guest experiences have always been important but consumers in the experience economy want more...

Sharmila Ragunanan 11 Jul 2018

Online sales of technical consumer goods soar as South Africans seek bargains
Online sales of technical consumer goods soar as South Africans seek bargainsArticle

E-commerce retailers grew their share of the South African technical consumer goods market by 52% in 2017, accounting for 6.9% of total consumer spending by rand value for the year...

Issued by GfK South Africa 21 Jun 2018

97 percent of Kenyans use online video services
97 percent of Kenyans use online video servicesArticle

The latest study from GfKshows that 97% of Kenyan adults with internet access are using some form of online video service, with nearly two-thirds paying to view digital online content...

24 May 2018

How artificial intelligence can detect - and create - fake news
How artificial intelligence can detect - and create - fake newsArticle

When Zuckerberg told congress Facebook would use AI to detect fake news, he wasn't particularly specific about what that meant...

Anjana Susarla 4 May 2018

Margaret Constantaras is an independent consultant within the marketing research industry.
Fast food and quick service restaurant (QSRs) sector largest in franchise industryArticle

Research conducted by the Franchise Association of South Africa in 2017 shows that the fast food and quick service restaurant (QSRs) sector is the largest sector in the franchise industry...

3 May 2018

Linear broadcasting's share of screen time shrinks as SA tunes into free and paid digital video
Linear broadcasting's share of screen time shrinks as SA tunes into free and paid digital videoArticle

GfK has launched its annual ViewScape study in Africa, showing how the rise of digital platforms is transforming consumers' viewing habits...

Issued by GfK South Africa 3 May 2018

#AfricaMonth: Africa's youth represent hope for the future
#AfricaMonth: Africa's youth represent hope for the futureArticle

A new generation is emerging across Africa who have never known life without the internet or social media. How will their consumer behaviour and spending patterns shape business and society in the future...?

Louise Marsland 2 May 2018

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