Nicolet Pienaar is head of Market Insights at GfK South Africa. She is an industry expert in the Technical Consumer Goods and Telecoms market across Africa, and leads the Market Intelligence team in South Africa, turning data into actionable predictive insights for manufacturers, operators and retailers.
Key market players rely on Nicolet's thought leadership, market guidance and analytic skills to help them navigate the uncertainties of the current market situations.
Over the last twelve years at GfK, she has presented at multiple industry events including the South African Society of Shopping Centres, the annual GfK Retail Roadshow and multiple webinars discussing the impact of Covid on the global and South African market dynamics.
Prior to working at GfK, Nicolet worked in the advertising industry which is where her love for brands and consumer understanding first emerged. She holds a Honours Degree in Strategic Brand Communications.
