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How to earn your customers' loyalty

17 Jul 2009

To foster a healthy long-term relationship with customers, you must do much more than provide a good product or service. You must pay attention to your customers' needs and meet them. There are always competitors ready to lure your customers away, and there are always customers who will switch given any slight, perceived or real.

There's a saying in the business world: Customer acquisition is an investment, but customer retention delivers profitability. With the economy in its current state, it's more important than ever to keep the customers you have.

So, how do you retain your customers and earn their loyalty? It's like any successful relationship: If you want customers to be loyal to you, you must be loyal to them and demonstrate that loyalty.

For starters, you must have a product or service that delivers as advertised, but that's just the minimum requirement - kind of like dressing appropriately and smiling on a first date. What you do after the initial sale will largely determine customer loyalty.

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