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    US lags on cellphones' marketing potential

    They're hip, hot and everywhere on the planet. But despite a drumbeat about mobile phones being the new frontier in the ad world, marketers have been slow to dial it up, particularly in the USA. That's in part because creating a mobile strategy and message remain a challenge.
    20 Jun 2008
    20 Jun 2008

    "The level of knowledge and understanding of the mobile marketplace by traditional and digital agencies doesn't really exist today," says Dan Rosen, managing director, AKQA Mobile in London, a mobile-dedicated unit of San Francisco-based digital agency AKQA.

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    Article courtesy of MediaPost

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