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Harnessing the power of cross-channel retail

10 Apr 2008

Cross-channel retail opportunities are helping companies improve the customer experience and streamline operations. Other benefits to cross-channel retailing include improving profitability and the optimizing inventory.

Innovative retailers are breaking new ground through the use of cross-channel technologies. These companies are setting the stage for a new retail playing field where cross-channel techniques cannot be ignored.

So, what exactly is cross-channel retail? Cross-channel retail is all about delivering a seamless customer experience across multiple sales channels. It is the strategy of sharing and selling products across different channels through to the same customer. It's critically important because cross-channel shoppers -- those shopping online, in your store and by phone -- are your best customers. These customers typically spend up to 30 percent more than single-channel shoppers.

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