Cleaver Awards 2019 honour SA's best butcheries

Cleaver Awards 2019 National Winners. L- R: Adriaan de Klerk (West End Vleismark, Kimberley); Marius Jordaan (Karaglen SuperSpar, Edenglen Johannesburg); Johanna Julies (Malmesbury SuperSpar); Frank Halewijn (Frank's Meat Supply Retail City, Middelburg); Hendrik Steenkamp (Boma Vleismark, Moreleta Park) and Francois Rossouw (Impala Vleis, Brits).

Credit: Adell de Beer

The Cleaver Awards, which are supported by Freddy Hirsch, acknowledge butcheries which meet consumer expectations on in-store hygiene, the supply of quality assured roller marked South African Beef, their level of competency in offering the best advice on meal preparations and perceived value for money.

Dewald Olivier, who was appointed as executive officer of the SA Feedlot Association (SAFA) last year, says that since these Awards started in 2005, butchery standards have significantly improved and feedback from consumers show that the majority perceive the Cleaver Awards to be a seal of approval, most importantly because a butchery cannot enter themselves, they have to be nominated by their customers.

The Awards are an initiative of the South African Red Meat Industry Forum. Consumers are asked towards the end of every year to vote online and nominate their best butchery. These nominations are tallied and finalists are individually and anonymously assessed against a 212 point checklist. This year saw a record 40,000 nominations received.

Butchers were judged according to three categories, namely:

1. Butcheries with three or more till points,
2. Butcheries with three or fewer till points and,
3. Food market/supermarket butcheries

National winners

3 and more tills:
Boma Vleismark, Moreleta Park - Platinum
Impala Vleis, Brits - Gold

Up to 3 tills:
West End Vleismark, Kimberley - Platinum
Frank's Meat Supply Retail City, Middelburg - Gold

Meat Markets:
Malmesbury SuperSpar, Malmesbury - Platinum
Karaglen SuperSpar, Edenglen - Gold

Gauteng

3 and more tills:
Kings Meat Deli, Lynnwoodbridge - Platinum
Kings Meat Deli, Castle Walk, Erasmuskloof - Gold

Up to 3 tills:
Hokaai Meat, Gift Acres, Lynnwood - Platinum
Taste Butchery, Moreleta Park - Gold

Meat Market:
Uitkyk Vleismark, Silverton - Platinum
Pick n Pay, Waverly - Gold

Limpopo

3 and more tills:
Vleislapa, Marshalstreet, Polokwane - Platinum

North West

3 and more tills:
Goudkopslaghuis, Klerksdorp - Platinum
Vision Meat, Klerksdorp - Gold

Up to 3 tills:
Tristar Meat, Schweizer Reneke - Platinum

Mpumalanga

Meat Market:
Malelane SuperSpar, Malelane - Platinum
Komatipoort SuperSpar - Gold

Free State

3 and more tills:
Fredilia Meat, Welkom - Platinum
Power Meat Centre, Welkom - Gold

Eastern Cape

3 and more tills:
Cuyler Butchery, Uitenhage - Platinum

Meat Market:
Our Superspar, Walmer, PE - Platinum
Levyvale SuperSpar, Uitenhage - Gold

Western Cape

Up to 3 tills:
Tollies Slaghuis, Hartenbos - Platinum
Akeru Butchery, Gordonsbaai - Gold

Meat Market:
Oudtshoorn Spar, Oudshoorn - Platinum
Protea Hoogte Spar, Brackenfell - Gold

KwaZulu-Natal

3 and more tills:
Longbury Meat Market, Phoenix - Platinum

Up to 3 tills:
Dirks Meat Market, Durban North - Platinum

Winners of Cleaver Awards announced

26 Apr 2018

Guests at this year's Awards included senior members of the meat production and retail industry, Award finalists from around the country, judges and media.

The winners in each category received Platinum Awards and the runners up Gold Awards. First prize winners in each national category received a R20,000 cash prize and a Platinum Trophy Award. The runners up received a R10,000 cash prize as well as a Gold Cleaver Award Trophy. All of the provincial winners received either a Platinum or Gold Cleaver Award Trophy in their category.