The country's best butcheries were recognised at the 14th annual Cleaver Awards, held yesterday at Emperors Palace in Johannesburg.
Cleaver Awards 2019 National Winners. L- R: Adriaan de Klerk (West End Vleismark, Kimberley); Marius Jordaan (Karaglen SuperSpar, Edenglen Johannesburg); Johanna Julies (Malmesbury SuperSpar); Frank Halewijn (Frank's Meat Supply Retail City, Middelburg); Hendrik Steenkamp (Boma Vleismark, Moreleta Park) and Francois Rossouw (Impala Vleis, Brits). Credit: Adell de Beer
The Cleaver Awards, which are supported by Freddy Hirsch, acknowledge butcheries which meet consumer expectations on in-store hygiene, the supply of quality assured roller marked South African Beef, their level of competency in offering the best advice on meal preparations and perceived value for money.
Dewald Olivier, who was appointed as executive officer of the SA Feedlot Association (SAFA) last year, says that since these Awards started in 2005, butchery standards have significantly improved and feedback from consumers show that the majority perceive the Cleaver Awards to be a seal of approval, most importantly because a butchery cannot enter themselves, they have to be nominated by their customers.
The Awards are an initiative of the South African Red Meat Industry Forum. Consumers are asked towards the end of every year to vote online and nominate their best butchery. These nominations are tallied and finalists are individually and anonymously assessed against a 212 point checklist. This year saw a record 40,000 nominations received.
Butchers were judged according to three categories, namely:
1. Butcheries with three or more till points, 2. Butcheries with three or fewer till points and, 3. Food market/supermarket butcheries
3 and more tills: Boma Vleismark, Moreleta Park - Platinum Impala Vleis, Brits - Gold
Up to 3 tills: West End Vleismark, Kimberley - Platinum Frank's Meat Supply Retail City, Middelburg - Gold
The winners of the 13th Cleaver Awards has been announced...
26 Apr 2018
Guests at this year's Awards included senior members of the meat production and retail industry, Award finalists from around the country, judges and media.
The winners in each category received Platinum Awards and the runners up Gold Awards. First prize winners in each national category received a R20,000 cash prize and a Platinum Trophy Award. The runners up received a R10,000 cash prize as well as a Gold Cleaver Award Trophy. All of the provincial winners received either a Platinum or Gold Cleaver Award Trophy in their category.
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