jimmijagga releases third label series

"Changing the labels every few months allows us to consistently engage with our audience, with the brand as an indirect commentary on current lifestyle trends. What better way to reflect these trends than on our bottle?" says Cindy Hall, marketing manager for jimmijagga.

"In the future, we plan to commission labels from South African photographers and artists. Our end-goal is to crowd-source label images from our user's audience," says Hall.