New pack options from Appletiser

When it was first launched, the brand was sold in glass only, ideal for a beverage consumed primarily in restaurants and at special occasions. As the brand grew in popularity and packaging technology evolved, the pack range was extended into cans to stimulate consumer demand for convenience at home in the fridge.

This year, the brand will evolve once more to further meet consumers' needs, with the addition of high quality premium PET (plastic) packaging, delivering value and convenience to its drinkers.

"By understanding that the global credit crunch has changed consumer purchasing habits and by staying close to the economic reality of existing and potential consumers, we were motivated to make a meaningful adaption that could positively benefit the consumer both from a convenience and value perspective," says Appletiser MD, Francois Rozon.