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The awards are split between Promotional and Informational on-pack devices and in this round, three finalists were selected in the Promotional category and one finalist in the Informational category.
The panel of judges included experts from the FMCG, media, marketing and communications industries. Among the judges were Danette Breitenbach from ADVantage Magazine, Avril Prior from Bantex, Lisa Mars from The Second Contact, Kim Millar from Time Square Advertising and Hayley Montgomery from Mortimer Harvey.
The entries in the Promotional category were judged according to their originality (innovation, freshness, and design), impact (wow factor and selling power) and clever use of space (amount of information, relevance to product and functionality). The finalists were:
The criteria for the Informational category take into account the originality of the on-pack device (its readability, layout and creativity) as well as the clever use of space (amount of information, relevance of information to product, and functionality). It rewards brands for clever use of on-pack space to communicate important or relevant product information. The finalist was:
The next group of entries will be judged at the end of May in Cape Town.