Connecting with consumers on a social level

While it is no surprise that most people, if asked, will say they prefer less or no advertising to more, the study shows there seems to be a certain degree of optimism about ads on social networking sites, yet not without special considerations. For example, there was user outcry against Facebook's recently proposed Beacon advertising platform, which automatically tells a user's Facebook friends what they bought when shopping online. This suggests that consumers may be open to ads on social networking sites, but not at the risk of an increased loss of privacy. Facebook have since decided to make Beacon an opt-in system, which only tracks data if given explicit permission to do so.

Read the full article, courtesy Millward Brown.