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Nadine Mather and Chloë Loubser
US consumers still trust banks, but...
New research just released in the United States finds that despite their financial problems, American consumers, generally, still have confidence in their banks. But they're not so sure about the officials in their capital.
American Pulse finds that despite bailouts most consumers remain confident in their personal banks, but they don't have as much confidence in Washington.
Perhaps illustrating a case of ‘it can't happen to me,' the majority of Americans remain confident in their personal banks, despite recent government bailouts of failing financial institutions. According to the October American Pulse of 4,048 respondents, 61.5% are confident or very confident in the financial strength of their personal bank.
Washington officials, however, don't fair as well with only 1 in 5 (20.4%) adults confident in Washington's ability to repair the fractured US economy. Some 48.8% of adults 18+ have little confidence, while 3 in 10 have no confidence at all. Heading into an election where undecided voters may still hold the key, it's imperative the Candidates restore consumer confidence in Washington.
It seems the lack of confidence in Washington has also translated into pragmatism regarding the upcoming holidays. Although they say they'll find a way to make it work, 1 in 4 adults 18+ say they have tighter gift budgets this year, likely a result of uncertainty regarding the November election and the uncertain economy.
About American Pulse
The American Pulse Survey is collected online by BIGresearch every month exclusively utilizing Survey Sampling International's (SSI) U.S. panel covering topics such as politics, pop culture and the economy. Over 4,000 respondents participate, providing greater insights into how Americans really feel about issues they currently face. http://www.bigresearch.com
About Survey Sampling International (SSI)
Survey Sampling International is the premier global provider of sampling solutions for survey research. SSI offers access to more than 6 million consumer and business-to-business research respondents in 54 countries via Internet, telephone, and mobile. Additional client services include custom profiling, survey programming and hosting, data processing, sampling consulting, and survey optimization. SSI serves more than 1,800 marketing research clients, including nearly three-quarters of the top researchers worldwide. Founded in 1977, SSI has an international staff of 400 people representing 50 countries and 36 languages. The company is based in Shelton, CT with 14 additional offices worldwide. http://www.surveysampling.com
