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I know just how tough it is out there, and looking back, I learnt from hard experience and sometimes wish I had access to some go-to-guy to show me the ropes!
Hopefully these tips will give newbie photographers a head start in this highly competitive industry.
Last year, I commissioned some design and editorial professionals to completely revamp my own website and I'm really proud of it now. I usually refer prospective clients to it, as I believe a website displays the calibre of your work and shows what you are capable of.
Remember that you do not need to start off with an expensive website with all the bells and whistles. As long as it looks professional, showcases your best work and you regularly add new material such as images, blogs or interesting articles about photography to keep it fresh and interesting, you will be on the right track.