A captive audience in the doctor's rooms

The 20-site plasma screen network is situated at Medicross clinics across the country and will be used as an information channel combining entertainment content with digital advertisements. SVN's digital technology solution will enable Meditalk to directly target the consumer in doctors' waiting rooms.

Anton Esterhuyse, Marketing and Sales Director, Meditalk, says: "Our national digital advertising network has the potential to reach in excess of 122 000 consumers per month in a way that is fresh, informative and entertaining.

"SVN's experience and reputation in the digital media market make them the natural choice to partner us in this initiative. Utilising their digital broadcast technology as the backbone enabled us to launch a new, innovative and exiting advertising medium, which allows for greater flexibility and has a wider reach for our clients. This has the potential to revolutionise how advertisers market their products."

SVN's digital solution has built-in checks and balances to ensure that the correct content is exhibited as per the scheduled playlist. Additionally, the digital system, which is controlled remotely from a centralised location at SVN's offices, could also control when the screens switch on and off.

Manny Teixeira, Managing Director, SVN, says: "The digital system generates accurate reports detailing actual broadcast, as well as operational data. This allows Meditalk to keep their clients updated. Additionally by utilising a digital system, advertisements can be edited or removed quickly and at short notice improving flexibility in a cost effective manner."