Access to intelligent Internet spend as Tribal Fusion launches office in South Africa

A fully transparent network representing over 2,500 websites globally, Tribal Fusion focuses on performance advertising through strategic consumer targeting using their proprietary advertising platform.

But do we really need another 'digital marketing platform' in South Africa?

Tribal Fusion General Manager (Australia & South Africa) John McKoy offers: "Our reach and industry-leading technology which has delivered phenomenal results for our clients in various sectors across the globe has enabled our rapid expansion. We have been following with great interest the incredible growth path of the South Africa market and believe that we offer the local business community to bolster its marketing efforts with our unique targeting platform.

"Through www.fireflyvideo.com Tribal Fusion recently added a video 'cost per engagement' offering which is an online video advertising platform designed to augment and complement traditional television. The Firefly Video platform delivers a compelling package to advertisers, combining the emotion and impact of TV with the fine-grained targeting, rich audience insights, and interactivity of online display advertising."

National Sales Manager South Africa David Barnard ads: "Based on the ever-increasing interest in performance-based online platforms with limited options for advertisers, the time is perfect to launch in South Africa.

"Today the question is not whether to adopt a digital marketing strategy, but rather where this marketing would prove most effective. Those hardest hit by unfruitful online spend are the companies who succumbed to banner placement anywhere, everywhere without careful consideration of which sites consumers or the target market are frequenting."

David Barnard concludes: "Our cutting-edge technology enables us to continuously gather intelligence across our network. With these data sources we are able to offer advertisers optimal-performance, customised solutions and a truly brand-safe advertising environment. In addition, our end-to-end technology platform not only allows our clients to leverage the power of the Internet profitably, but also to plan, serve, optimise and analyse campaigns, as well as buy media at a global level through a local interface in South Africa."

Tribal Fusion operates in 19 countries around the world with a reach of over 250 million users.

About Tribal Fusion Tribal Fusion is a digital marketing solutions company that drives superior results at all levels of the purchase funnel - from reaching the broadest possible audiences to getting brands in front of people that are already actively looking to buy a particular product or service. Tribal Fusion's teams use their knowledge of "what works" to help brands capitalise on opportunities. Tribal Fusion offers better solutions that drive greater results. Tribal Fusion® is owned by Exponential Interactive, Inc. - a technology-driven media services company that delivers innovative products and services to meet the demands of advertisers and publishers. Additional information is available at and http://www.exponential.com.
www.tribalfusion.com	www.fireflyvideo.com	www.exponential.com