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King James Group joins the conversation

23 Feb 2010

The King James Group is joining the conversation with the launch of +one - a dialogue marketing team to integrate social media, word-of-mouth and community-building activity across its campaigns –t announced this morning, Tuesday, 23 February 2010. Consisting of a creative team pulled from across the different agencies within the group, the objective of +one is to blend PR, web, media, design and advertising skills to form what it calls an “entirely new marketing discipline”.

The King James Group is made up of King James, King James RSVP, Mnemonic, Atmosphere, Hammer and Proof - now +one.

Explains James Barty, group chief executive, “To be successful in today's marketing world, which is increasingly about dialogue and less about one way flows of information, we need to reinvent how we act as communicators.

“Brands are failing”

“Many brands are failing when it comes to creating conversations with their consumers because they don't understand the etiquette and community structures of new media platforms. +one is designed to turn the marketing monologue into a dialogue in an informed and credible way.”

The +one team comprises a number of individuals with a track record in social media as marketers, but more importantly as active community participants, bloggers and networkers [Bizcommunity.com has requested further details and is awaiting a response]. This group will pull in talent from across the agency as needed to create seamlessly integrated, community-building campaigns. It is already working for clients which include Parmalat Steri Stumpie, brandhouse, kulula, ghd and KWV Wines.

“New ideas and methodologies”

“The launch of +one is just one way in which the King James Group is adapting to the rapidly changing consumer and media environment. Our unique creative structure allows us to focus on new ideas and methodologies and draw from a diverse range of skills to build campaigns that traditional or specialist agencies operating in silos simply cannot match,” says Barty.

For more, go to www.kingjames.co.za; www.plus-one.co.za will shortly be up and running.