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Search Engine Marketing

ALL marketing professionals should know about search engine optimisation! It offers the greatest ROI out of any internet marketing spend. If your customer spends time on the internet then you need an internet marketing strategy - and that includes most brands.

Jupiter Media Metrix reports 47 percent of shoppers use search engines (September 2001):

  • 28% type product name in search engine
  • 9% type brand name in search engine
  • 5% type store name in search engine
  • 5% go to search engine shopping channel

Webignite reports:

MarketingProfs mentions many case studies: Frustrated with its banner ad campaigns, Action Conference Call decided to reallocate its entire online marketing budget to search engine optimization. Search engine optimization involved producing 86 top-20 rankings in major search engines and directories. The result was a 500 percent increase in sales within 18 months. No other marketing strategy was used.

If you're company handles search engine optimisation, then please add your company details to our business directory within Search Engine Optimisation.

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