The mission of the AdsML Consortium is to develop an open standard that will unify and extend existing advertising standards and automate advertising business processes — across all types of media, for all stages of the lifecycle of an advertisement, across all segments of the advertising industry, worldwide.
It is supported by WAN-IFRA, a leading international association for newspaper and media publishing and the Newspaper Association of America (NAA), which represents more than 2 000 newspapers in the US and Canada.
“Being a truly cross-media standard was one of our objectives from the start, but first we had to build the infrastructure and ensure that the print workflow was properly supported. Now AdsML is ready for the online world as well,” says Harald Löffler, research manager at WAN-IFRA.
The release contains many new features that are being made available for public review and comment. Major additions include support for interactive advertising across the complete business chain, from rate card to invoicing and proof of publication, as well as the completely new AdsML Media Pack specification supporting media rate cards.
Smaller improvements include AdsML Bookings and AdsML Proof of Publication.
Kärkimedia of Finland is a media broker company owned by 34 major Finnish newspapers and offers a nationwide intermedia solution for major Finnish advertisers. “In 2010 we are going to offer the electronic media rate card for media agencies for their system update. This will be based on the AdsML rate card,” says Tapani Huovinen, production manager at Kärkimedia.
“Without the AdsML Framework our work would have been much harder and also more expensive.''
For more info, go to www.adsml.org.
