Teen mag just does it online

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Says 8 Ink Media's digital publisher Natalie Dixon, “We're thrilled Nike has partnered with us on this campaign; it shows that big brands understand the incredible value in digital media, its audience and how it will continue to grow in prominence”.

The seventeen website sees on average around 20 000 unique visitors a month, according to the Online Publishers Association (OPA).

Nike will also run a spot in September in the seventeen mobizine, which has 9000 unique subscribers.

Both digital components will be accompanied by in-book advertorials that complete the through-the-line campaign.