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A hat trick for Take Television
Saturday 8 June is a night that will long be remembered by Take Television staff and directors, Marisa Torrani and Karen Bailey (who are still celebrating!). Besides walking away with Oracle Airtimes Sales’ prize of airtime to the value of R100 000, the Bailey / Torrani team also left the super bowl with a Silver Loerie and the coveted Roger Garlick Media Strategy Award.
Their first accolade arrived as a result of the audience voting for the best tactical commercial around M-Net’s ‘Big Brother’. Take Television’s ‘Brad & Margaret’ commercial for Damelin walked the contest with an overwhelming majority peer vote, securing the free airtime prize for Take Television.
Shortly after, the same commercial was back on the big screens in the Super Bowl winning a Silver Loerie Award for Take Television. And just when the duo were settling down to some serious celebrations, Take Television and the Damelin commercial were paid tribute to once again - this time being awarded AMASA’s prestigious Roger Garlick Award and a trip to the Cannes International Advertising Festival in recognition of superb media strategy.
Three different awards in one night - an impressive performance for Take Television, a company that has only been in operation for some 15 months.
But then the talented Torrani / Bailey team have already proved their ability being recipients of last year’s Roger Garlick Strategy Award under the banner of their other company, Cinevation.
