TV
Rates +11.11%, Performance +15.88% MIW Index (CPM) -2.80%. There are big differences between free-to-air and paid. Free-to-air yields rates at a low +4.43% with audience +10.51% and an MIW Index (CPM) of -4.74%. This is largely due to the great showings of SABC 2 which had a 6.60% rate increase but a great 28.40% performance increase yielding -17.00% MIW Index (CPM). SABC 3 and eTV did pretty well, again registering negative MIW Index.
Pay TV (ie DStv) registered much higher rates at +26.92%, but continues to grow audience, this time by +28.62% over 2010 Q1 & 2, leading to a very modest MIW Index (CPM) year on year of +1.79%.
The site notes that DStv performance 2011 shows DStv-i audience data and the percentage changes are on DStv-i data in the relevant periods in 2010. However, the tables show TAMS data in 2010 and before, seemingly producing wrong percentage changes.
Rates +6.70%, Performance -4.94%, MIW Index (CPM) +13.40%. These range from a low of +3.60% MIW (CPM) for community newspapers to a high of +17.46% for dailies. Falling circulations is the problem for many (but not all) print titles: Communities managed to hold circulation steady but dailies as a weighted category slid by -7.67% over the same period of 2010.
Rates +7.35%, Performance +3.99%, MIW Index (CPM) +4.50%. Good second quarter listenership continues the positive trend seen in the previous quarter. Very modest rate increases from the big SABC stations allied to audience growth, especially from Jacaranda and Cape Talk helped. Nevertheless a few stations buck this positive situation, most notably SAfm and Capricorn.
Rates +5.10%, MIW Index (CPM) +5.10%. Outdoor contractors raised their asking rates in January. However, at 5.10% it is still a lower percentage than all but two years since 1990.
Rates +2.50%, Performance -12.50%, MIW Index (CPM) +17.20%. The period has not been favourable to the medium but is a period of two halves. It fared much better in 2011 Q2, clawing back audiences lost in the 2010 Q4/2011 Q1 slump, up by 18.9% in Q2 over Q1 derived from much better products from Hollywood/Bollywood.
Rates +8.68%, Performance +6.02%, MIW Index (CPM) +4.35%. Full details are available on http://online.mediamanager.co.za.
The site also has space and time going cheap, courtesy of media owners who have donated this to the Advertising Benevolent Fund (ABF).
