Briony Brookes is head of PR and communications at Cape Town Tourism. Spending the best part of her career in radio as head of Brand for KFM and Cape Talk, she then spent some time in the investment industry with Sanlam and Old Mutual before joining the exciting world of tourism just over two years ago.ByRobin Fredericks
Kate Owen is Uber SA marketing manager for Rides and Eats, based in Johannesburg. Having been at Uber for over four years, Kate has covered the marketing for Uber South Africa, the brand campaigns for Uber SSA and now research and strategy.
Prior to this, Owen gained through-the-line and digital marketing experience working for Ogilvy and Mather Johannesburg where she operated in a client service role working with international brands across the retail, FMCG and broadcast sectors.ByRobin Fredericks
The deal ensures the talented songwriters, composers and music publishers the organisations represent will receive royalty payments when their music is used on the platform. Through CAPASSO's existing partnerships, the agreement will cover 58 territories across the African continent, covering repertoire belonging to 21 separate collective management organisations. CAPASSO will administer the agreement on behalf of thousands of their members and affiliate members.
Music by African songwriters and performers is already proving popular on TikTok and has led to trends such as the electric dance genre #Amapiano, which exploded last year with over 181 million video views. The South-African track "Jerusalema", a song by DJ and producer Master KG, featuring vocalist Nomcebo was a global TikTok sensation in 2020, following a choreographed dance routine by Angolan based Fenómenos do Semba dance group. The #Jerusalema challenge videos have been viewed over 1 billion times and helped the track achieve international recognition and chart success in Europe and the United States.
Jordan Lowy, head of Music Publishing Licensing and Partnerships at TikTok said: "TikTok is delighted to enter into this agreement with SAMRO and CAPASSO, ensuring that songwriters, composers and publishers across Africa can benefit when their music is used on TikTok. This is an exciting region for us with a huge pool of incredible talent, and we look forward to connecting them with our global audience".
Wiseman Ngubo, chief operations officer at CAPASSO, stated “We are happy to have reached an agreement with TikTok in order to ensure that pan-African songwriters are taken care of on the platform. As a social music platform, TikTok has revolutionised how we engage and consume music. TikTok allows fans to co-create, contextualise and re-interpret their favourite songs alongside their favourite artists and drives engagement and a deeper appreciation of songs in an era when music consumption is increasingly divorced from context. With the increasing spotlight on African music, more African songwriters are poised to reach global superstar status and TikTok will play a major role in showcasing their talents to the world.”
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