World Press Trends Report 2016 - more people reading news media

Yet that measurement of success is being put to the test daily, as publishers increasingly focus on delivering trust, value and true engagement – three ingredients needed to sustain their business in the face of fierce competition.

The World Press Trends report not only analyses the vast amount of survey data, figures and insights from more than 70 countries, it crucially adds global, regional and national context to emerging trends and issues.

“If you just look at recent events, we are all reminded that trust in news media is and will be a universal, global issue,” says Vincent Peyrègne, CEO of WAN-IFRA.

“There are common issues and common challenges, but also common opportunities, which we all share. Moreover, despite the fact that every market and region has its own, distinct dynamics and issues, there is not one media company from any corner of the world that cannot learn from another publisher today. That is the essence of what World Press Trends provides.”

For the first time, the World Press Trends report features a snapshot of individual country reports, and the challenges and opportunities facing those markets, such as the US, India or Japan.

Brief findings

Here a just a few findings in this year’s report:

• 2.7 billion adults are reading newspapers in print globally

• World Press Trends analysis estimates that at least 40% of global internet users read newspapers and news media online.
• Audiences, not advertising, continue to contribute the majority of revenues for news media companies.
• Finding and diversifying revenue streams remains a top priority to offset declines in traditional revenues.

• Measuring media consumption and engagement across platforms remains a big challenge.

WAN-IFRA members continue to receive the report free of charge, as well as access to the vast amount of data of the World Trends Database. Non-members can purchase the report and access to the database. For more information, click here.