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Three Ships Whisky Oloroso and the art of packaging limited editions by Just Design

In the world of luxury spirits, achieving credibility and desirability for small batch releases is all about status. Just Design specialises in creating packaging that conveys all the right cues through sophisticated layering.
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Three Ships Whisky is a multi-awarded local brand that aims to lead the South African whisky revolution, offering pioneering innovation and exceptional quality. The latest limited release follows on the remarkable success of the Pinotage Cask Finish.

Master distiller, Andy Watts, is a renowned industry maverick who is continually experimenting with new processes and techniques. The Oloroso Cask Finish is the third of his personal passion projects to be released to the public. Each bottle is hand signed by Watts – really driving home the exclusivity of this small-batch whisky.

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The uniqueness of the intrinsic is matched by luxury packaging that builds visual status in primary and secondary packaging. On the label, this translates into beautiful finishes and a highlight of the eight-year-old pedigree. While on the outer box, premium detailing builds on the brand iconography and displays the journey of creating an Oloroso Finish.

Even though it was priced at a premium and made exclusively available online when it was launched, the Oloroso edition was nearly sold out within weeks of release. There are only a few left in store. Connoisseurs are already poised to get their hands on the next edition, while all eyes are on the brand to see what it launches next. An example of perfect parity between product offering and packaging that lives on in the cult legacy of Three Ships Whisky.

About Just Design

For 20 years, Just Design has proven time and again that good thinking leads to great creative. With a national footprint and accounts across Africa, Middle East and Europe, they are the strategic design partners for many blue-chip clients and global brands, and are one of the top packaging design agencies in South Africa.

Just Design
We are a group of dynamic thinkers who specialise in the development of brands, that are strategically sound and aesthetically pleasing, that challenge perceptions and connect to the targeted consumers to become the iconic brands of tomorrow.



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