Members of the Creative Circle judged the Ad of the Year from the winners of the Creative Circle Monthly Awards, on 7 March 2006 at The Fashion TV Cafe. A total of 12 months' work was judged: from January 2005 to December 2005. Sixteen judges participated in choosing the winner for the five media categories. The awards were presented the same evening to the winning agencies by the Creative Circle chairman, Alistair King.
MAGAZINE
Pendoring Advertising Awards "Lost In Translation"
Agency: Lobedu Leo Burnett
Creative Director: Vanessa Pearson
Art Director: Alan Lewus/Sanche Frolich
Copy Writer: Stefanus Nel
Production Co: Rand Data
Photographer: Michael Myersfeld
NEWSPAPER
World Association Newspaper/World Press Freedom Day "The Napalm Girl of Trangbang"
Agency: TBWA Hunt Lascaris
Creative Director: Camella Herberstein
Copy Writer: Darren Borrino/Nadja Lossgot/Nicholas van Renen
Art Director: Darren Borrino/Nadia Lossgot/Nicholas van Renen
Production Co: Rob Frew
Photographer: Ben Cornford
OUTDOOR
Simba/Ghost Pops "Ghost Trolly"
Agency: Net#Work BBDO
Creative Director: John Davenport/Phil Ireland/Julian Watt
Copywriter: Asheen Naidu
Art Director: Marion Bryan
Production Co: Bruce Flynt Productions
FILM
SABC/Audience Services - Campaign "Education Maths"
Agency: TBWA Hunt Lascaris
Creative Director: Theo Ferreira; Art Director: Lapeace Kakaza
Copywriter: Festus Masekwameng
Production Co: Terraplane
Director: Trevor Clarence
Editor: Saki
Audio Eng: Bongani Fassie
RADIO
Coca Cola/Twist-Campaign "Althea/Rooibank/Buttercup/Pieter Kruger"
Agency: Lobedu Leo Burnett
Creative Director: Vanessa Pearson
Copywriter: Stefanus Nel
Production Co: Frequency
Audio Engineer: Dave Harris
Audio Design: Dave Harris
Voice Artiste: Eden le Roux/Fezile Mpela/Zane Willow
Commented King: "In the TV category, it was great to see (probably) one of the lowest budget commercials ever win convincingly. The SABC 'Education Maths' featuring, Brendan Jack, never seems to tire and never fails to evoke a guttural laugh from a panel.
"In what can only be termed a bleak year for radio, the Coca Cola/Twist campaign won easily receiving nearly every vote from the panel.
"Outdoor was a particularly hard category to judge. The panel found themselves having to judge great posters against great ambient ideas against great classic outdoor billboards. In the end, the novelty factor of Simba Ghost Pops won the day, beating Doom posters in the re-vote.
"In what must be the first instance of an Afrikaans campaign ever winning Ad of the Year, The Pendoring Campaign pipped VW Golf and The Design Indaba in a re-vote for the magazine laurels.
"And finally, serious subject matter in the form of World Press Freedom Day, appropriately won in the newspaper category.
"Overall, it's great to see a South African flavour permeating the work. Even the winners tend to suggest that work celebrating our cultural foibles is being rewarded," concluded King.
The panel of judges comprised of the following:
Alistair King - KingJames
Gerry Human - Ogilvy
Rob McLennan - JWT
Brett Morris - FCB Johannesburg
Mick Blore - The Jupiter Drawing Room
Julian Watt - Net#Work BBDO
Vanessa Pearson - Lobedo Leo Burnett
Theo Ferreira - TBWA Hunt Lascaris
Nathan Reddy - Grid
Wingwing Mdlulwa - Twist
Sandile Mkhasibe - Herdbuoys McCann Erickson
Ivan Johnson - Berry Bush BBDO
Mike Barnwell - Grey Advertising
Roger Paulse - Singh & Sons
Phil Ireland - Ireland-Davenport
Porky Hefer - Lowe Bull
