Grey Europe, Middle East & Africa was named Agency Network of the Year at the European Association of Communications Agencies Euro Effie awards ceremony held in Brussels this week. Euro Effies are the premier awards for proven communications effectiveness across Europe, rewarding campaigns that build brands across borders.The competition is considered the gold standard in commercial communications effectiveness.
Carolyn Carter, President and CEO, Grey Global Group Europe, Middle East & Africa, says: "We know advertising can deliver real growth for brands. But today there's one common truth for Brands, Clients and Agencies - we need to prove our worth every day. That's what keeps effectiveness at the top of our agenda at Grey. These awards are a wonderful achievement for Grey, our clients and their brands."
Ann Nurock, Grey Worldwide South Africa's CEO, comments that the awards play an important role in recognising the importance of effectiveness in advertising. She adds that it is a significant credit for Grey South Africa to be acknowledged with the group's Middle East and European agencies.
The EURO EFFIE 2005 campaigns and case studies are available on www.euro-effie.com.
