What you need to know about the new direct marketing guidance note
Nadine Mather and Chloë Loubser
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Too hot to handle as Montecasino billboard censored!
Montecasino was recently subjected to old-fashioned censorship - by the City of Tshwane no less!When the billboard for Montecasino's latest promotion, "Beat the Heat" was submitted for approval, it was roundly rejected by officials, on the grounds that too much of the model's cleavage was exposed. Montecasino responded by submitting revised artwork with the word "censored" across the offending bits and voilà - approval granted!
The offending billboard is below, followed by the new one...
| Rejected! |
 |
| Approved! |
 |
