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The MediaShop retains SABC account

24 Aug 2005

Harry Herber, Group Managing Director of the MediaShop has announced that the agency has successfully pitched and retained the SABC media account. "Being reappointed to handle SABC's media business is a milestone for the MediaShop. It goes without saying that we're ecstatic! The SABC is the most prestigious account a media agency can win. As the biggest media owner in the country, they have vast audiences, and shape the opinions of consumers and marketers alike. It's great company to be in!"

Herber continued: "Regarding the pitch itself, we were obviously in an invidious position. If we hadn't retained the business, there would have been a huge downside for us, so we threw all our resources at the final product we presented. We sent staff overseas to get cutting-edge information, and called in favours and help from our many international, and local, contacts. A 'hit-team' of over a dozen strategists colluded and fought, agreed and disagreed, before concurring and constructing the final two-hour presentation.

"Honestly I think over 1000 hours went into the work that manifested itself into the final pitch. The MediaShop's philosophy and attitude of 'Open 24 hours. No problem!' kicked in big time on this pitch and, well, the proof is in the pudding...!" Herber crowed!

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