The MediaShop retains SABC account

Herber continued: "Regarding the pitch itself, we were obviously in an invidious position. If we hadn't retained the business, there would have been a huge downside for us, so we threw all our resources at the final product we presented. We sent staff overseas to get cutting-edge information, and called in favours and help from our many international, and local, contacts. A 'hit-team' of over a dozen strategists colluded and fought, agreed and disagreed, before concurring and constructing the final two-hour presentation.

"Honestly I think over 1000 hours went into the work that manifested itself into the final pitch. The MediaShop's philosophy and attitude of 'Open 24 hours. No problem!' kicked in big time on this pitch and, well, the proof is in the pudding...!" Herber crowed!

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