Subscribe & Follow
Advertise your job vacancies
Trending
Jobs
- Advertising Sales Executive Illovo, Johannesburg
- Content Creator Cape Town
- Head of Performance Marketing South Africa
- Copywriter Cape Town
- Junior Copywriter Cape Town
- Senior Video Editor Johannesburg
- Creative Director Cape Town
- Head of Social Durban
- Influencer and PR Account Manager Cape Town
- Working Art Director Johannesburg
Taking a little extra from a good idea
17 Jul 2002
Inside the back cover of the latest SL Mag there is a great idea that has been made into a cute little ad.
A pretty girl with nice legs and great running shoes is out jogging in the suburbs. The sky is blue and you just know that she has to be somewhere in SA.
The only difference to normal exercise of this nature is that she is carrying her dog.
This dog is a beautiful Collie and he is panting with his tongue hanging out. His owner is showing very little stress despite the extra exertion and in fact looks like she is just pacing herself like she does this twice a day.
The ad for those that haven't guessed by now is SuperC.
"GIVE YOURSELF THAT LITTLE BIT EXTRA. NOW AVAILABLE IN LEMON AND LIME."
The readership of the mag revolves around students and the message gets across to that target market perfectly. Lastly, the fact that the ad is at the end of the mag is no coincidence.
There is no chance of the idea being submerged amongst the rest of the pack in this publication. The result is that the punch line together with the jogger taking the physical exertion in her stride will remain with the reader.
About Richard Clarke
Richard Clarke founded Just Ideas, an ideas factory and implementation unit. He specialises in spotting opportunities, building ideas and watching them fly. Richard is also a freelance writer.
