Creative Circle results for May 2011

28 Jun 2011

The Creative Circle results for May 2011 are in and, according to chairperson Gareth Lessing, of The Nest, a good chunk of work as a result of a Loeries- and Cannes Lions rush. M&C Saatchi Abel Cape Town also scooped both Print and Experiential Ads of the Month with its first-ever entry into the Creative Circle Ad of the Month.

Category	May 2011
Print	1. Liftia/Stairlifts "Vatican/White House/Buckingham Palace" - M&C Saatchi Abel Cape Town
	2. McDonalds/Kids Parties "Cuckoo Clock/Cupboard/Trophy" - DDB SA
	3. Volkswagen/Golf R "Eat the Road" - Ogilvy Cape Town
Ambient/outdoor	1. Vodacom Adult Content "Birds & Bees" - Draftfcb Johannesburg
	2. Toyota/ Prius "You Save the Pandas/You Save the Forest/You Save the Fish" - Draftfcb Johannesburg
	3. Honda SA/Brakes "Honda Bikes" - DDB SA
	3. Book Dealers/Eyes Camp. "Martin Luther King/Marilyn Monroe/Einstein/Muhammed Ali" - Ogilvy Johannesburg
TV/cinema	1 McDonald's/Kids Parties "Antique Ship/19973 Stratocaster/Heirloom Collection - DDB SA
	2. Sampro/Milk "Andre" - FoxP2
	3. Kraft Foods/Clorets Eliminator "Garlic/Onion/Blue Cheese/Spring Onion"- Ogilvy Johannesburg
Radio	1. Energizer/Hearing Aid Batteries - What? "Fisheyes/The Probe/Basement Drunkard" - TBWA\Hunt\Lascaris Johannesburg
	2. McDonald's/Kid's Birthday Parties "Billy/Theodore/Tiffany" - DDB SA
	3. Tuffy/Scented Bin Liners "Not so much Rubbish" - Saatchi & Saatchi Cape Town
Experiential	1. Mr Delivery "Fire the Chef Blogger Drop" - M&C Saatchi Abel Cape Town
	2. Comair Ltd/Kulula.com "Royal Wedding" camp. - KingJames
	2. Wordsworth Books/Business Cards"Dog eared Business Card-Saatchi & Saatchi Cape Town

May 2011 judges
Gareth Lessing, The Nest (chairperson)
Raphael Basckin, TBWA\Hunt\Lascaris
Este du Plessis, Net#work BBDO
Erin Brooks, Grey SA
Nick Liatos, M&C Saatchi Abel
Peter Little, Ogilvy
Lufuno Mavhungu, Black River FC
Gert Laubscher, Draftfcb
Juliet Honey, Lowe Bull
Festus Masekwameng, MotherRussia

Category	May 2011 chair comments
General	A good chunk of work. A result of Loeries and Cannes rush. A mix of low production budgets, but great ideas. High budgets, with not-so-great ideas, and all the in-betweens. It did not make any difference whether it was an expensive piece or not, but as usual, what made the difference was great ideas coupled with the appropriate production. Another note. It always seems that when one category improves (radio and experiential) another dips a bit (print and outdoor). This was also reflected at Cannes, Radio Grand Prix etc. Have a look and see if we got it right. Well done to all the winners. And well done to all the Cannes winners as well. It was Net#work BBDO that held South Africa high this year. Shot, guys.

Category

May 2011 chair comments

General

A good chunk of work. A result of Loeries and Cannes rush.

A mix of low production budgets, but great ideas. High budgets, with not-so-great ideas, and all the in-betweens. It did not make any difference whether it was an expensive piece or not, but as usual, what made the difference was great ideas coupled with the appropriate production.

Another note. It always seems that when one category improves (radio and experiential) another dips a bit (print and outdoor). This was also reflected at Cannes, Radio Grand Prix etc. Have a look and see if we got it right.

Well done to all the winners. And well done to all the Cannes winners as well.

It was Net#work BBDO that held South Africa high this year. Shot, guys.

For an interview with Lessing, go to www.adlip.co.za.

The Ad of the Month and Ad of the Year are both sponsored by Primedia Unlimited, supporters of the development of creative talent in South Africa. For more, go to www.creativecircle.co.za.