"What sets HerdBuoys SP apart from other below-the-line agencies, "says Happy Ntshingila, MD of HerdBuoys-McCann Erickson, "is the unit's access to the McCann-Erickson worldwide tools and resources. The unit is positioned as brand 'psychologists' who can offer BTL, promotional and experiential 'conceptual' advice to our clients. Nourished with brand and target market insights, HerdBuoys SP is able to design and execute brand-building and measurable campaigns, as opposed to once-off promotions, which fall in line with a sound strategic platform and brand footprint".
Ntshingila further elaborated that HerdBuoys SP does not hash out "weird and wacky" ideas for "talkability", but conceives conceptual ideas that embody the core essence of the brand, create a relationship with, and relevance to, the consumer and in turn, actually drive sales of the product.
With a focus on conceptual brilliance, HerdBuoys SP believes that it is well positioned to survive in modern market conditions, where an economic decline, and its subsequent budget constraints, have undoubtedly resulted in creative and media limitations. "If your thinking is solid and on track", says Ntshingila, "you can always turn these challenges into opportunities and find new ways of overcoming creative boundaries".
In line with its commitment to conceptual brilliance, Ntshingila also emphasises the importance of working effectively and efficiently. "As a communication group, we respect deadlines and this will extend to the operations of HerdBuoys SP," he says, "and furthermore we expect quality in everything we do, which is why we seek suppliers who perform to the self-same levels of service excellence. I guess having our own in-house repro facilities also helps us maintain our expected standards of quality and on-time delivery."
Boasting an impressive array of clients from Tiger Brands to Eskom and the range further extends to Telkom, Alcon Laboratories, Ansbacher Bank and Gillette, HerdBuoys SP is set to add a refreshing and meaningful difference to the practice of sustainable Brand Building.
