BBDO Big Won hat trick

Patrick Collister, founder and author of The Big Won, wrote, "As well as doing the bread-and-butter work to the highest standards, BBDO is uncovering inspirational new ways of engaging consumers in new places, meeting the future with innovative work that defies categorization."

Net#work BBDO came second globally in the radio category after taking home a Cannes Grand Prix for a radio campaign for Virgin Atlantic.

"The best work yields the highest returns for our clients," adds Net#work chairperson Boniswa Pezisa. "This provides compelling evidence that we are doing great work across our client base, across all media and disciplines and across the world. The fact that it's the third time in a row that we've won The Big Won proves that [our motto] 'The Work, The Work, The Work' is no statement of intent, it's a way of life."

BBDO agencies created:

• Top three most awarded print campaigns in the world;
  
• Most awarded poster campaign of the year;
  
• No. 2 campaign in the radio category
  
• Three of the top ten most recognized multimedia creative campaigns;
  
• Four of the top ten most awarded direct campaigns; and
  
• A top ten digital effort.

For further details, go to www.thebigwon.com.