Joe Public to launch Pendoring campaign

The popular Afrikaans advertising competition and project awards SA's finest Afrikaans advertising and Joe Public, the agency appointed to handle it, is in the final stages of developing a comprehensive 2009 campaign, which is due to launch on Friday, 1 May.

Besides an industry campaign of three posters with a hard-hitting message to encourage entries, the consumer campaign of print and radio advertisements doesn't mince words about the importance of Afrikaans as an advertising language. A viral campaign will spread the competition's message even further.

New web site

The brand new 2009 Pendoring web site, which, as usual, will also sport the new campaign theme and will provide full details about the different categories, rules, eligibility and entry deadlines, as well as information on previous winners and news releases, is currently under construction and will also launch on 1 May when entries open.

The deadline for entries is 17 July, judging takes place mid-August and the gala event will be held on 18 September at Vodaworld, Midrand.

To promote the creation of excellent advertising in all of the South Africa's indigenous languages, the organisers have decided to award a Pendoring in all three sub-categories of the Truly South Africa beyond, namely: TV, radio and print. However, trophies will only be awarded if the entries warrant it.

The competition will be kicking-off with strong support from sponsors who are aware of the importance of Afrikaans as a language, an advertising medium, and a group with spending power. At this stage, Pendoring has attracted more sponsors than in the corresponding period last year.

Sponsors

Eight Gold sponsors: ADS24, ATKV, Die Dagbreek Trust, FNB, kykNET, Media24 (newspapers and magazines), Rapport and Toyota have signed up, while Die Burger and Sanlam are among the supporting Bronze sponsors.

In addition, Interactive Market Systems, Klipdrift, kulula.com, Leopard's Leap Wines, Newsclip, RSG and Wag the Dog have joined Pendoring's ranks as sponsors with products and services, while DeKat and Caxton boost Pendoring with cash contributions.

Gold sponsors: ADS24, ATKV, Die Dagbreek Trust, FNB, kykNET, Media24 (newspapers and magazines), Rapport, Toyota. Bronze sponsors: Die Burger, Sanlam. Partners: Interactive Market Systems, Klipdrift, kulula.com, Leopard's Leap Wines, Newsclip, RSG, Wag the Dog.